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Manage episode 289967048 series 2780086
Peter Konjoian & Michelle Klieger, Peter Konjoian, and Michelle Klieger tarafından hazırlanmış olup, Player FM ve topluluğumuz tarafından keşfedilmiştir. Telif hakkı Player FM'e değil, yayıncıya ait olup; yayın direkt olarak onların sunucularından gelmektedir. Abone Ol'a basarak Player FM'den takip edebilir ya da URL'yi diğer podcast uygulamalarına kopyalarak devam edebilirsiniz.

This episode of features guest expert Professor Alicia L. Rihn of the University of Tennessee's Institute of Agriculture and her research into what consumers want and what they are willing to pay for. Consumer demographics as well as regional influences impact what consumers are looking for from producers and what they will pay for it. Alicia's background in horticulture as well as business has helped her discover insight into the complex equation that leads to producer profitably. We discuss her research into adaptability and how small growers are able to adapt quickly, in part because they are better able to communicate these features and changes to their customers. And how these growers evolved during the pandemic to take advantage of shifting conditions and consumer preferences.

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