#246 Ultimate Name, Image, and Likeness (NIL) Marketing & Brand Guide for High School & College Athletes w/ Jordan Rogers, Former Nike Director

The Gabby Reece Show

Former Nike marketing executive, Jordan Rogers, imparts his extensive expertise on Name, Image, and Likeness representation (NIL) in the context of college and high school athletes. Jordan's wealth of knowledge extends to personal branding, effective marketing strategies, and navigating the complexities of professionalism in college sports. This enlightening discussion delves deep into the intricate realm of Name, Image, and Likeness (NIL), emphasizing the pivotal role of self-discovery and identity formation. These insights are not limited to athletes but are also invaluable to individuals embarking on new career paths or artistic ventures. Jordan's remarkable journey, marked by triumphs over adversity such as drug addiction and incarceration, stands as a powerful testament to resilience and personal development.

00:05:11 - The Business of Sports

00:12:28 - Name, Image & Likeness Compensation

00:16:46 - Effects on Sports Performance

00:20:18 - Working in a Collective

00:23:05 - Moving Forward in Perpetuity

00:25:09 -Navigating Compensations in High School

00:33:39 - Is This Good for the Athletes?

00:44:50 - Authenticity with NIL

01:01:02 - Athletes and Branding

01:12:51 - Winning Athletic Brands

01:17:46 - Protecting the Easter Eggs

01:22:40 - Marketing Creativity

01:31:54 - Jordan's Story

01:50:06 - Perspective is Everything

01:57:42 - From Nike to Entrepreneur

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Connect with Jordan Rogers:

Website: https://www.jordanrogers.xyz

Instagram: @jordanrogers

X: @jordanrogers26

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Gabby Reece Show Transcript: https://gabriellereece.com/podcast/

The Gabby Reece Show Podcast on Youtube: https://www.youtube.com/channel/UCeEINLNlGvIceFOP7aAZk5A

Bio: Gabrielle 'Gabby' Reece is an American actress, podcaster, and former model and professional volleyball player best known for hosting a lifestyle, health & fitness podcast titled The Gabby Reece Show. Additionally, she is the co-founder of XPT | Extreme Performance Training and Laird Superfood alongside her husband and big wave surfer Laird Hamilton.

The Gabby Reece Show talks to top experts with the goal of extracting the best information you will need to navigate the universe of health, fitness, relationships, parenting, and business. Gabby keeps it simple but gets to the heart of the conversation with the hopes of providing you with realistic takeaways.

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