Fitness Business School - 565 - The Secret to Growing Your Business

The Fitness Business School with Pat Rigsby

Unlocking the Secret to Sustainable Business Growth

In this episode of the fitness business school podcast, Pat dives deep into the foundational concept crucial for growing your business — the importance of strategic thinking over relying on fleeting tactics. Through his personal journey and observations in the fitness industry, the host stresses that the secret to sustainable business success is not about attaching oneself to the latest trend or tactic. Instead, it involves understanding how to think about building your business for longevity and effectiveness. The episode covers the transition from selling one-on-one fitness packages in high-end studios to adopting more inclusive and economically resilient models like boot camps and group training. It also critiques the transient efficacy of tactics like those offered by Groupon or transformation challenges, highlighting cases where businesses faced downfall after the hype dried up. The message is clear: true growth and scalability come from a deep understanding of your business's core objectives, the market you're serving, and applying systems and strategies aligned with this understanding. The host encourages fitness business owners to focus on this strategic approach to build a business they love, which is both impactful and sustainable. The episode is not just a critique but offers a solution by introducing listeners to a diagnostic tool designed to help pinpoint what their business needs next to continue growing.

00:00 Unlocking the Secret to Business Growth 00:29 The Evolution of Fitness Business Strategies 01:52 The Power of Strategic Thinking Over Tactics 03:11 Adapting to Market Changes and Client Needs 03:49 Learning from the Past: Tactical Pitfalls and Successes 05:16 The Importance of a Strategic Mindset in Business Coaching 07:41 Building a Business That Thrives: Beyond Tactics 09:11 How to Think Like a Successful Business Owner 10:47 Applying Strategic Thinking to Your Business 21:57 The Secret to Building Your Ideal Fitness Business

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/

-----

Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together. Learn more here: https://patrigsby.com/iba-six-weeks

-

Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules -

https://patrigsby.com/scorecard

--

Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit

http://fitnessleadacademy.com/

...we'll be opening territories again soon and those who reply will go to the front of the line.