Fitness Business School - 593 - Business for Unicorns with Mark Fisher

The Fitness Business School with Pat Rigsby

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https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- Lessons from Mark Fisher: Building a Unique Fitness Brand and Sustainable Business In this episode of the Fitness Business School, Pat talks with Mark Fisher, founder of Mark Fisher Fitness and Business for Unicorns. Mark shares his journey from feeling insecure about his physique to becoming an obsessed strength trainer, and eventually, a respected fitness business owner. He discusses the founding of Mark Fisher Fitness, the importance of building a unique brand identity, and how he navigated the challenges of expanding to a second location. Mark also delves into his work with Business for Unicorns, helping other gym owners create more income, impact, and freedom. The conversation ends with a discussion on balancing professional ambitions with personal life, especially after becoming a parent. 00:00 Introduction and Guest Introduction 00:45 Mark Fisher's Journey into Fitness 03:34 The Birth of Mark Fisher Fitness 08:17 Challenges and Growth of MFF 17:18 Expansion and Lessons Learned 21:57 Navigating the Pandemic 24:45 Reflections on Business and Luck 27:01 Understanding Market Dynamics for Gym Owners 27:44 Franchising Decisions and Fitness Industry Insights 28:29 Marketing Strategies and Lead Management 31:00 Challenges and Adaptations in Gym Operations 35:14 Coaching Gym Owners for Success 45:36 Balancing Business and Personal Life 49:42 Conclusion and Final Thoughts