How To Remove Fear And Why Chasing Money Will Destroy You

The Fail On Podcast with Rob Nunnery - Fail Your Way To An Inspired Life

Re Perez is an entrepreneur, speaker, and brand builder. He has built an inspiring business called Branding For The People. They bring Fortune 500 branding to small and medium-sized businesses. He is an inspiring entrepreneur and has really unique insights on getting started in business and creating a life full of impact.

In today’s show we’re discussing the best way to get started in business. Re shares how chasing money is not only shortsighted, but can also be soul crushing without the right mindset.

We dive into the shortness of life and making it matter, because every single moment is not only precious but an opportunity.

Finally, we get into why the absolute simplest way to get started in business by asking one single question and exactly what that question is.

Key Points From This Episode:

• Hear when Re first took the leap in entrepreneurship and what made him take that route.
• Find out what Re means when he says he’s in the business of transformation and branding.
• Discover the three things Re looks for when working with clients.
• Hear what advice Re has for people wanted to make the change from the corporate world.
• Learn which struggles along the journey really made an impact on Re’s life.
• Find out how to balance not having financial resources and still living your higher purpose.
• Hear what fears Re has in life.
• Find out one directive Re gives to people just starting out in business and entrepreneurship.
• Discover how Re has been able to add value to people’s lives and help them.
• Hear how Re gets out of his comfort zone on a daily basis.
• Find out why Re believes failure is a necessary ingredient to living.
• Re tells us who has had the most profound impact on his life and what they’ve taught him.
• Discover which books had a great impact on Re’s life.
• Learn what self development Re has done to grow as a person and as a business leader.
• Find out how to keep life fun and light while trying to achieve your dreams and goals.
• Re shares on some upcoming ventures and what gets him jazzed.

Tweetables:

“Branding is just sort of the paint brush that we use to transform people’s lives.” — @bftpagency

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[0:08:32].1]

“You either create your own urgency or it’s created for you.” — @bftpagency

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[0:17:52].1]

“It’s less about a balance; it’s about a mindset of what comes first.” — @bftpagency

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[0:26:38].1]

“Failure is a necessary ingredient to living.” — @bftpagency

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[0:40:55].1]

Links Mentioned in Today’s Episode:

Re Perez — https://brandingforthepeople.com/

Re on Twitter — https://twitter.com/bftpagency

Tim Ferriss’ book, The 4-Hour Work Week — https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357/

The 5 Love languages — http://www.5lovelanguages.com/

Eckhart Tolle’s book, The Power of Now — https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808/

Deepak Chopra’s book, The Path to Love — https://www.amazon.com/Path-Love-Spiritual-Strategies-Healing/dp/060980135X/

Dalai Lama’s book, The Art of Happiness — https://www.amazon.com/Art-Happiness-10th-Anniversary-Handbook/dp/1594488894

Nick Unsworth — http://nickunsworth.com/

Transcript Below

Read Full Transcript

EPISODE 014

“RP: The one recommendation or advice that I would give is to identify what and how you can add the most value to another person’s life.”

[INTRODUCTION]

[0:00:16.1] ANNOUNCER: Welcome to The Fail on Podcast where we explore the hardships and obstacles today’s industry leaders face on their journey to the top of their fields, through careful insight and thoughtful conversation. By embracing failure, we’ll show you how to build momentum without being consumed by the result.

Now please welcome your host, Rob Nunnery.

[INTRO]

[0:00:41.9] RN: Hey there and welcome to the podcast that believes, if you desire to create the life of your dreams then embracing failure by taking urgent and bold action is the only way to get there.

Today, we’re sitting down with Re Perez, he’s an entrepreneur, speaker and brand builder. Re has created inspiring business called branding for the people where they bring fortune 100 branding to small to medium sized businesses. Re is a great friend, he’s an inspiring entrepreneur and has really unique insights on getting started in business and creating a life full of impact.

We’ll be discussing the best way to get started in business and how chasing money is not only shortsighted but can be soul crushing without the right mindset. About the shortness of life and making life matter, now every single moment is not only precious but an opportunity.

And the absolute simplest way to get started in business by asking one single question.

But first, if you’d like to stay up to date on all fail on podcast interviews and key takeaways from each guest, simply go to failon.com and sign up for our newsletter at the bottom of the page. That’s failon.com.

[INTERVIEW]

[0:01:47.1] RN: Re, welcome to the fail on podcast my friend.

[0:01:49.8] RP: Rob, how’s it going, thanks for having me.

[0:01:51.2] RN: You got it man. Just for a little context, we’re sitting in a little Air BNB in San Diego in Hill crest that Re rented out because he just put on a branding intensive this week which I actually attended and was awesome.

[0:02:05.1] RP: A lot of fun.

[0:02:06.3] RN: Just for a little context on where we’re sitting, I’m moving to a lot more in person interviews and they’re a lot more fun because I get to hang out with my friends in person. But, just to get right into it Re, for a little context and know a little bit more about you and your background.

When did you first take the leap in entrepreneurship and what made you want to go that route?

[0:02:27.0] RP: You know, interestingly, I’ve been thinking about this because I’ve really been technically an entrepreneur for just a little over seven years but I think I’ve always had an entrepreneurial mindset, I’m being at 14 years old just wanted to figure out how I can make money and at the time it was just mainly so I can buy the stuff that I wanted to buy.

I can kind of toggle between that past versus the true entrepreneurship which is about seven years ago when I left, I worked at some of the top global branding firms and my last post was in Dubai in the UAE in the Middle East and there was just something, I went through a series of personal life changing events that had me leave that.

I was trying to figure out if I wanted to work for someone else again or if I wanted to do something on my own and I wanted to charter my own history and create my own economy, to go out six months off to just figure it out and I knew that I needed to do something on my own, that I wasn’t wired to work for someone else and started my own agency. I knew that I wanted to do branding and that I had no longer wanted to work with Fortune 500 companies. Working out some of the big firms. I decided to essentially start my own agency.

[0:03:48.6] RN: Just on that note, how long ago did you start Branding for the People and just for a little context and a timeline, what were you doing directly before that, were you working with the agency in New York?

[0:04:01.2] RP: Yeah, so I left New York, my story just to go back a little bit, just inconsistent with the theme of this podcast, you know, I was in New York and I was just trying to figure out what I wanted to do and I kept getting recruited to work for all these other firms and I was like, I don’t want to live here anymore.

I didn’t want to live in New York anymore. I got recruited to go work for this position in Dubai and I also fell in love around the same time and that’s someone I thought I was going to spend the rest of my life with but through a series of events we said, let’s go to Dubai and we did.

I was out there for about six months and I thought it was going to be a big position, it was tax free income when you’re working as an expat and it was a high profile position and it was exciting, it was different. Different part of the world and I was going to use that as a jumping point to go to different countries and travel and explore that side of the world.

You know, as life would have it, I went through a breakup and I went and came back to New York and I decided that that wasn’t the trajectory that I was going to go on and so I left that position, that opportunity.

[0:05:14.5] RN: What year was this?

[0:05:15.1] RP: This is in 2010.

[0:05:16.8] RN: Okay.

[0:05:17.4] RP: Yeah, 2010 so yeah, it was actually a dark period of my life because that breakup was more impactful, it wasn’t life threatening by any chance but it was certainly life impacting for me but it was also an awakening thing for me just being able to look at, you could say that that opportunity was a failure, you know?

Going to Dubai and chasing the money and my relationship, that was a failure but yeah, that was the catalyst, Like I said, I took six months off and I said, well, what was my purpose you know? I even went to Sedona, Arizona, I did a lot of reading and journaling, read a lot of spiritual books but I also read some business books.

I read The Four Hour Work Week, trying to figure out well, what should I do next? Through a series of events, I came up with the idea branding for the people. The vision was to do all the things that I love doing with regards to branding but to work with brands that were making some sort of economic and social impact in people’s lives and that led me to entrepreneurs.

[0:06:23.8] RN: It’s an interesting spot right? Because if you don’t mind me asking, how old were you in 2010 when you decided to do that?

[0:06:30.2] RP: I’m trying to remember what’s the age that I am now. Let’s see, I’m 45 now so do the math.

[0:06:37.4] RN: Okay. Like late 30’s.

[0:06:38.8] RP: Late 30’s.

[0:06:40.7] RN: Which is an interesting spot for somebody that has worked in some big companies, working in kind of the corporate world right?

[0:06:49.1] RP: Yeah, it was corporate even though with the creative environment, it was still corporate.

[0:06:53.2] RN: You had somebody to report to every day, you had a place to go?

[0:06:55.9] RP: Yeah, there was a hierarchy, there was a certain politics that you needed to manage and wrestle with.

[0:07:01.7] RN: I think the easiest for you to do after that Dubai stint right? Would be okay,”Let’s regroup and let’s find another high paying job somewhere else” because that’s the easiest path right?

[0:07:10.4] RP: That’s the easiest path.

[0:07:12.0] RN: What made you really say you know what? “Screw it, let’s do my own thing, I’m here, I have more potential than working with somebody else, I can build my own thing,” what was kind of the catalyst that really made you go that route versus just getting another high paying job?

[0:07:27.8] RP: Well all this things were happening to me at the same time and this happens to everyone differently, entrepreneur in terms of why they get into it. For me, kind of was a series of all this different things that were impacting my life and I just knew deep down in my gut that how I wanted to spend my time.

Time is actually one of my highest values right? Giving my time, you know, I don’t know if you ever studied the whole Five Love Languages.

[0:07:56.9] RN: Actually yeah.

[0:07:58.5] RP: It’s like time and physical affection is like my top two love languages but when it comes to time, I could care less about material things and what not but my time is really important and so I looked at how do I want to spend my time and with the time that I have.

I knew that it had to be purposeful. I mean, to answer your question, that was really my driving force, what was my higher purpose and yes, it’s branding but I’ll say a term which is overused in many different industries but it’s meaningful in the context of this conversation.

The business that I’m really in is transformation and branding is just sort of the paint brush that we use to transform people’s lives.

[0:08:42.7] RN: Give me an example of that?

[0:08:44.4] RP: Well, there’s a couple of different levels, the first level is that a lot of the clients that we work with are transformational leaders. Personal development leaders, experts, authors, speakers and they’re doing some form of transformation whether it’s transforming people’s finances, transforming people’s mindset, transforming people’s businesses. There’s some form of that so we work with a lot of those leaders.

[0:09:10.7] RN: Was that the intention as you got into the business that you wanted to work with those types of people or do you kind of just gravitate towards it?

[0:09:16.6] RP: It kind of gravitated towards that and you know, they say you attract that which you are so I’ve done a lot of personal development work. You know, I’m trained in being able to coach large groups of people and I’m training a lot of distinctions in personal developments so I guess when you’re in a conversation, you kind of surround yourself with people who speak the same language so I definitely attracted that mainly because I can understand what they’re saying and I knew that while what they’re doing is important and meaningful.

They might not be the best at marketing it and branding it. I was like well, that could be my gift, that could be my contribution to helping them be able to do what they do better or at least make it visible and relevant and meaningful.

That’s one level and then the other level too in terms of transformation. They might not be experts or speakers but they might be consumer products right? That are making people’s lives better so I look at that as transformation.

[0:10:15.7] RN: When you look to work, when you look to take on a client, are you specifically looking for that? Something that’s actually making a difference in the world, like would you turn down somebody that’s selling Amazon widgets that don’t...