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Hire or outsource: What’s the best way to build a demand generation engine?
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You made the business case with company leaders and got the green light and budget to establish a demand generation program. Nice work!
Now, how do you staff up and get the skills you need to move forward? The all-important answer is … it depends.
In this episode, we have a plethora of possibilities to help you determine what’s best for your situation. Hear how we help our clients think through this very question and the perspectives we provide to help them make informed decisions.
[00:00] Show intro
[01:08] It depends on budget, timeframe, and skills needed
[02:04] Core competencies of a demand generation marketer
[03:51] Finding everything in one person is like finding a unicorn
[05:53] Considerations: Combo agency/in-house, in-house only, agency-only
[09:54] When to hire in-house
[11:49] When to outsource to an agency
[19:36] How fast do you want to build your demand generation engine?
[23:04] How to work efficiently with an agency
[27:51] Key takeaway
[28:42] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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