EP210: How to Get Publicity (Even if No One Knows Your Name) with Selena Soo

The Business of Becoming with Lori Kennedy

Are you struggling to get your business seen and heard?

Do you have an AMAZING service that you can provide, yet you cannot find the right people to purchase your program?

You’re not alone. Publicity is something that we see a lot of our clients struggle with when they enter into our program, and it is something that without the right tools or education, can leave your business on the ground.

Today we decided to ask Publicity and PR expert Selena Soo to join us on The Business of Becoming podcast to drive the conversation about publicity, to give you the tips and tricks you need, to become visible.

One of the biggest misconceptions that we talk about is the idea of putting publicity on the back burner because you think “I'm so new in the industry, what do I have to offer?” You do not need to be at a certain level to start getting heard.

Now is the time for you to:

• Start building a presence where your ideal clients are
• Work towards having an established web presence
• Work on building a local presence
• Contribute guest posts
• Contribute to a podcast or fb group
• Speak at free events
• Work your network

You cannot start by being interviewed by Oprah - You need to work up to the interviews that you want, by building the foundation and adding in practice.

If you haven't gotten your hand on Selena’s 2021 Publicity Calendar - we have the link for you right HERE. Within it is 40 pages of content - 179 story ideas, dates & hooks to help you create endless media attention and buzz.

Selena has also just released a brand new 3-part video training series that will stretch you to think bigger about what’s possible for your business. If you watch all 3 videos and answer a few simple questions about them, you’ll have a chance to win a paid trip to beautiful Puerto Rico!

Sign up to access the video series HERE!

More About Selena: Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

You can follow her here on Instagram!

What We Talk About In This Episode:

• Start building a presence in the areas your clients are
• Work towards having an established web presence
• Work on building a local presence
• Contribute guest posts
• Contribute to a podcast or fb group
• Speak at free events
• Work your network
• Mindset blocks

Things We Mention In This Episode:

• The 2021 Publicity Calendar
• 3 part Impacting Millions video series
• Forbes
• Oprah

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Let’s Keep The Conversation Going…

Do you feel like you are stuck with a particular business idea, or are you fluid as things change? Have you been through a personal transformation that affected your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.

You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.