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47 - Why Your Lead Magnet Ebook Doesn't Get You Clients
Manage episode 363966572 series 3365656
İçerik Greg Roworth tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Greg Roworth veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Lead Magnets are often used as the ‘1st attractor’ for potential clients. They are popular because in addition to attracting your audience’s attention, when used correctly, they simultaneously educate your potential clients on why they should engage with you.
But it’s that ‘when used correctly’ that is the stumbling block. Many lead magnets are created to be informative, not transformative. They fill the client’s head with knowledge, but provide no reason to engage with it. Worse, it can lead your clients to think ‘Great, we know about this now, we can have a crack at doing it ourselves’.
In this week’s episode I talk about how to create transformative lead magnets.
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