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Navigating Budgets & Bosses for Marketing Success
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Manage episode 394705193 series 3517312
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Should you spend as much time learning how to manage people as learning how to manage your budget?
In this episode, Kathryn is joined by Martin Kennington, CMO at 365 Business Finance. Discover the keys to marketing success through understanding C-Suite perspectives, leveraging data-driven insights, and adapting to ever-changing market conditions.
So join us for a non-alcoholic gin and dive into this episode of Tech Marketers Uncorked.
Key takeaways from the episode:
- Stakeholder Management in Marketing: Understand the importance of stakeholder management in marketing, especially earlier in your career. Gain insights into CEO/CFO perspectives and how involving them in decision-making can impact marketing success.
- Overcoming B2B Marketing Challenges: Explore strategies for overcoming challenges in B2B marketing, including the 5% budget rule for testing new ideas and the significance of building trust in high-value B2B relationships.
- Data-Driven Decision-Making: Learn how to secure a seat at the decision-making table by providing data-driven insights. Use data to build models of marketing performance and predict the impact of changes on revenue and lead generation.
Links & Recommendations
- Follow host Kathryn Strachan on LinkedIn
- Follow Martin on LinkedIn
- Learn more about 365 Business Finance here
- Bottle uncorked Clean G from CleanCo
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Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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