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B2B Social Media Strategies Uncovered
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B2B social media engagement - risky business or a strategic goldmine?
In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and the role of AI in crafting unique social media content.
So grab your favourite drink and tune in to Tech Marketers Uncorked for insights that can transform your B2B social media strategy!
Key takeaways from the episode:
- B2B Social Media Success: Discover the keys to thriving in B2B social media, overcoming FOMO, and gaining CEO buy-in.
- The Right Social Channels: Uncover the best social platforms for B2B marketing, with LinkedIn leading the pack and insights into their unique purposes.
- LinkedIn Strategies: Get practical advice for LinkedIn success, emphasising authenticity, timing, and measuring the real impact of social media on revenue.
Links & Recommendations
- Follow host Kathryn Strachan on LinkedIn
- Follow Colin on LinkedIn
- Learn more about Oktopost here
- Bottle of wine uncorked The Guv'nor
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Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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