Episode 17: Simplified SEO for Therapists featuring Jessica Tappana

Sh*t You Wish You Learned in Grad School with Jennifer Agee, LCPC

During this episode, I talk with Jessica Tappana, LCSW (she/her) about the basics you need to know for SEO marketing. SEO can be so intimidating and Jessica explains how to integrate SEO into your website in a very clear way. I learned a lot from this episode.

Jessica is the founder of Simplified SEO Consulting where she has a team that helps mental health professionals around the country do really in depth work on their website to improve SEO. Jessica believes we do our best work when we aren't worried about where the next client will come from and is on a mission to help empower therapists to be able to bring the best version of themselves to the therapy room.

TOPICS IN THIS EPISODE:

• SEO is giving clients what they are asking for
• Establishing yourself as an expert to boost SEO
• Topical authority and empathy benefit SEO
• Writing copy that benefits SEO
• Google and SEO, what you need to know
• Pages and Blogs that drive SEO
• Adding links for SEO
• What is Google looking for?
• What is the biggest bang for your buck with SEO?

OFFERS & HELPFUL LINKS:

• Jessica’s website offer 20% off all SEO DIY training using code Jennifer
• Counseling Community TikTok
• Jennifer Agee coaching page
• Counseling Community Facebook community
• Counseling Community Instagram
• Alaskan Cruise: Experiential Therapeutic Intervention Training for Therapists June 3-10, 2023
• Cabo, Mexico: Dreamer’s Retreat for Entrepreneurial Therapists October 6-8, 2022
• Barcelona, Spain: Private Practice Entrepreneurial Retreat April 24-29, 2023