Occasion-Based Marketing — Times Your Clients Buy Your Services

Profitable Joyful Consulting

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn everything you need to know about occasion-based marketing.

Occasion-based marketing is a methodology I learned in my time at The Coca-Cola Company. There are specific occasions when people purchase and consume beverages, and understanding them gives us opportunities to market to them more specifically.

It’s not just the beverage market that occasion-based marketing applies to. You can use occasion-based marketing in your consulting business to make your marketing feel more authentic, grounded, true and practical — all to help you grow your business. Learn how in this episode.

Key areas discussed:

Watch this episode on YouTube:

https://youtu.be/_XvR0kGu8uM or listen on your favorite podcast app: https://samanthahartley.com/blog-podcast/ to learn how to implement an occasion-based marketing strategy in your business.

#OccasionBasedMarketing #MarketingStrategy

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