Dr. Matthew Loop | Leveraging Social Media for Practice Growth | Brand Strategy

Bold Conversations - Chiropractors & Practitioners

Leveraging Social Media for Practice Growth with Dr. Matthew Loop

Introduction:

• Host introduces Dr. Matthew Loop, a pioneer in using social media for business growth, starting with platforms like MySpace and now spanning across Facebook, Instagram, and more.

Matthew's Journey:

• Graduated from Logan College of Chiropractic in 2004.
• Initially struggled with the business side of running a chiropractic practice.
• Learned crucial business and marketing strategies from books like "E-Myth" by Michael Gerber and "Influence: The Psychology of Persuasion" by Robert Cialdini.

Transition to Social Media:

• Early adopter of social media, starting with MySpace, to connect with potential clients near his practice.
• Developed courses teaching other chiropractors how to use social media effectively, which eventually led to a consulting career.

Current Focus:

• Active on multiple social platforms, though noting reduced organic reach on Facebook.
• Focuses on both organic content and paid advertising to maintain visibility and engage with his audience.

Key Insights and Advice:

• Emphasizes the importance of execution and quick action in business.
• Discusses the value of branding alongside direct response marketing.
• Encourages leveraging email marketing for direct communication with patients and clients.

Marketing Strategy:

• Utilizes a combination of social media platforms for content distribution and patient engagement.
• Stresses the importance of adapting to platform changes and regulations, especially with potential uncertainties like those surrounding TikTok.

On Learning and Growth:

• Recommends investing in learning directly from experts and possibly paying for mentorship to shorten the learning curve.
• Continues to engage in masterminds and learn about new areas like mergers and acquisitions.

Resources Mentioned:

• E-Myth by Michael Gerber
• Influence: The Psychology of Persuasion by Robert Cialdini

Upcoming Events:

• Dr. Loop hosts the annual Social Media Revenue Summit, a conference focusing on practice growth and creating additional income streams. More details can be found at Social Media Revenue Summit.

Sign off:

• Dr. Loop shares final thoughts on the importance of adapting to the evolving landscape of social media and digital marketing.
• Encourages listeners to reach out to him on Facebook and Instagram for further guidance.