))
086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on November 20, 2024 10:03 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 447603037 series 3559776
İçerik Natalija Pavic tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Natalija Pavic veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.
As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.
Show Highlights:
- Creation of Amazon-like platforms to capture new client segments in the B2B marketplace.
- Importance of data-driven strategies and AI in unlocking new revenue streams.
- Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases.
- Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces.
- Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
89 bölüm
Paylaş
