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086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway
Manage episode 447603037 series 3559776
In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.
As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.
Show Highlights:
- Creation of Amazon-like platforms to capture new client segments in the B2B marketplace.
- Importance of data-driven strategies and AI in unlocking new revenue streams.
- Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases.
- Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces.
- Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
92 bölüm
Manage episode 447603037 series 3559776
In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.
As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.
Show Highlights:
- Creation of Amazon-like platforms to capture new client segments in the B2B marketplace.
- Importance of data-driven strategies and AI in unlocking new revenue streams.
- Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases.
- Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces.
- Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
92 bölüm
Tüm bölümler
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1 091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG 38:07
1 090: Agentforce and the Future of Commerce with Rob Smith from OSF 35:59
1 089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce 48:42
1 088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden 26:22
1 087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Phil Eatman 14:20
1 086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway 37:04
1 085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard 35:27
1 084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio 38:34
1 083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin 45:46
1 082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams 50:44
1 081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo 38:09
1 080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker 34:26
1 079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22
1 078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown 44:18
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