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Marketing Mental Health: The Rise of Prozac
Manage episode 443624531 series 3604303
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Welcome to Selling Cures, the podcast that dives deep into the intriguing world of healthcare marketing, advertising, and public relations. In today's episode, we unfold the remarkable journey of Prozac, the drug that redefined mental health treatment in the 1980s.
Starting as a revolutionary medication, Prozac transformed into a cultural icon, thanks to a groundbreaking marketing and PR campaign by Eli Lilly. We’ll explore how this little green and white pill changed the way society views and treats depression, shifting it from a stigmatized condition to an openly discussed topic.
Join us as we uncover the powerful blend of medical innovation and strategic marketing that propelled Prozac into the spotlight, making it more than just a drug—it became a symbol of hope and possibility. Stay tuned for a captivating story of how marketing can shape medicine, media, and culture.
Timestamps:
00:00 Exploring Prozac's rise in healthcare marketing.
05:34 Prozac: transformative antidepressant and mental health advocate.
06:46 Prozac redefined mental health treatment and perception.
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