RFM157 – Finding Clients: Be Easy but Firm with who you work with

RetainFM – Build your Digital Agency on Recurring Revenue

RetainFM – Build your Digital Agency on Recurring Revenue

Player FM - Internet Radio Done Right

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Marketing Roundup

UK Marketing

yedi yıl önce eklendi

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This Is Woman's Work with Nicole Kalil

1
Unlocking Your Hidden Genius: How to Harness Your Innate Talents with Betsy Wills & Alex Ellison | Ep. 289 32:08

21 gün önce32:08

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32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

2 yıl önce 21:54

MP3•Bölüm sayfası

Main talking points include:

Prefer to watch this show? Subscribe to the YouTube Channel!

As an agency, we need to take responsibility for the quality of leads we have coming through our doors.
Having defined products and services is key to aligning yourself with the right clients
Having a clear marketing process that guides clients is key to not wasting anyones time

Defining your products and services

What you do
Who you do it for

How does your marketing fit

Funnel Mentality

Can you filter out those that are not suitable automatically?
Can you filter out those that are not suitable quickly?
Find your lowest common denominator - start there
The create the filters that move in from that point
Try not to leave clients hanging... have referral partners in place

Join the Facebook Group

176 bölüm

#Marketing And Career #Marketing Agency #Design Agency #Digital Agency #Wordpress #Digital Marketing #Content Marketing #UK Marketing #Pete Everitt #Marketing #Business #Careers #Marketing Strategies #SEO

RetainFM – Build your Digital Agency on Recurring Revenue

RFM157 – Finding Clients: Be Easy but Firm with who you work with

RetainFM – Build your Digital Agency on Recurring Revenue

785 subscribers

published 2 yıl önce

Paylaş

MP3•Bölüm sayfası

Main talking points include:

Prefer to watch this show? Subscribe to the YouTube Channel!

As an agency, we need to take responsibility for the quality of leads we have coming through our doors.
Having defined products and services is key to aligning yourself with the right clients
Having a clear marketing process that guides clients is key to not wasting anyones time

Defining your products and services

What you do
Who you do it for

How does your marketing fit

Funnel Mentality

Can you filter out those that are not suitable automatically?
Can you filter out those that are not suitable quickly?
Find your lowest common denominator - start there
The create the filters that move in from that point
Try not to leave clients hanging... have referral partners in place

Join the Facebook Group

176 bölüm

Tüm bölümler

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM175 – Building get out clauses into your contracts 24:29

2 years önce24:29

24:29

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Most common reasons why projects go wrong: Scope Creep Misaligned Expectations Misaligned Budget Inaccurate or insufficient discovery Even long term retainers have a life span The importance of thinking how to get our of something, before you get into it... The difference between quotes and estimates... For Projects: Have a specification linked to the estimate – reserve the right to change the quote if the specification changes Be clear where the intellectual property lies at different stages of the project Have a termination process from BOTH sides in your Contract / Agreement: If the client terminates the project If you terminate the project Have the payment schedule linked to stages YOU control Have a documented process for packaging up files, sending them to the client and offboarding the client from your systems For Retainers: Have a termination process outlined in your Contract / Agreement Include a notice period – and detail from both sides Detail how and when final payments will be expected and what they will cover Have a documented process for completing work, sending data to the client and offboarding the client from your systems Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas 46:40

2 years önce46:40

46:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilization Rates Average Billable Rates Labor Efficiency Ratio Marcel's Bio: Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency. He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability. When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day. Links: Twitter / X: @Parakeeto Website: www.parakeeto.com (👈 you can also get the Toolkit from here) Podcast: The Agency Profit Podcast Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM173 - My 5 minute SEO Assessment for ANY client website 18:02

2 years önce18:02

18:02

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! My 5 minute SEO Assessment of any client website! Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context. Website structure User experience Current Rankings Competitor Websites & Rankings Website Speed / Core Webs Vitals This leads on to two gated products... SEO Health Check Keyword Research & Mapping ... and from here I can present a retained proposal. Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM172 – If I had to start my Digital Agency again, what would I do? 22:40

2 years önce22:40

22:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! #1 – look inwards – "What do YOU want?" What type of lifestyle do you want? What interests you? How much money do you want to make? Do you want to be in a location? Do you want staff? How will it serve you? #2 – where can I make a difference? What is your skill set, and how can that commercial impact on businesses? #3 – do any of my points above line up? If no, what industries are cash rich? Legal Jewellery Financial Services Events (Industries that are used to spending money to make money) #4 – create my proposition (and my product / service) How can I help you, and why thats a benefit to you How we work together over time (recurring and non-recurring options) Do this to MVP level #5 – network Content creation, SEO, email funnels are all good, but they're not fast Meeting people face-to-face IS fast Be clear about what you do (and do NOT) do #6 - make sales So far, everything is just theory – an idea doesn't work until someone buys it. With 5 customers I can start to make improvements With 10 customers I can start to make processes With 20 customers I can start to delegate (if I want) Do something towards making a sale EVERY DAY. #7 - review, refine, rescope, repeat When it feels right Does it deliver? Does it work for me? Does it work for them? Is my price right? Can I be more efficient? How do I serve more people? When do I review again? <- This is my target #8 - keep an eye on company value Will I EVER want to sell it? If so, this needs to operate away from me – always keep that in mind Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM171 – Completing a Business Development Task Every Single Day 15:32

2 years önce15:32

15:32

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why did I start this? Leaving previous employer No Leads Contractual Obligations How do I do it? It's in my to do list I have some habits that happen regularly I have one-offs that happen when they need to A lead is never ignored or left to stagnate Some days it takes 5 minutes, other days it takes all day (it might be the only thing I do that day) How do I manage it? Trailblazer FM – How to Manage Leads I use ClickUp with a very similar approach to how Lee describes it. How you can begin... Make a list of all customers you haven't spoken to in the last 3 months – and get in touch with some of them. Review your Google My Business Information Review your website and make sure people CAN convert and contact you easily Put your existing customers on an email list and start emailing them marketing / web type advice Write all your corporate social media posts for the next 30 days ... Download the list of 50 from my website! Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM170 – My tried and tested SEO Project Proposal Template 12:44

2 years önce12:44

12:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: SEO Health Audit Current Rankings Reports Backlink Toxicity Report Top Level KW Research Core Web Vitals / Speed Report SEO Proposal Prepared Document Templates: Proposal Template Cover Page Intro Letter (personalised) Where do you currently Rank? How fast is your website? How healthy is your website? How many links does your website have? What should your website be ranking for? How to start ranking? What are the next steps? Investment (inc payment schedule) How do we get started? (Project Agreement) Terms Appendices (to full reports) Links: SEOHive Scout Reports SEOHive SEO Sales Presentation Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM169 – My tried and tested Website Project Proposal Template (and Process) 20:12

2 years önce20:12

20:12

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: Project Specification Document Prepared Project Proposal Prepared Proposal Delivery: Proposal Call Booked AHEAD of sending proposal On the morning of the call, send the proposal through Adobe Sign Have the call, answer all questions, and ask for a signed document Document Templates: Proposal Template Cover Page Intro Letter (personalised) Snapshot Business Needs (aka Project Outcomes) Solution (overview – Spec document has full details) Timeline Investment (inc payment schedule) Future considerations How do we get started? (Project Agreement) Terms Specification Document Cover Page The Brief (in detail) Business Requirements Project Outcomes Design Specification Development Specification Technical Requirements Milestones Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM168 – Why you should treat your agency as your own client 17:44

2 years önce17:44

17:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Internal Focus Treating Your Agency as Your Own Client: A Strategic Approach: Self-Assessment and Goal Setting Implementing Internal Marketing Strategies The Option of Outsourcing: When to Make Your Agency Someone Else's Client Balancing Internal Focus and Client Responsibilities Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM157 – Finding Clients: Be Easy but Firm with who you work with 21:54

2 years önce21:54

21:54

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! As an agency, we need to take responsibility for the quality of leads we have coming through our doors. Having defined products and services is key to aligning yourself with the right clients Having a clear marketing process that guides clients is key to not wasting anyones time Defining your products and services What you do Who you do it for How does your marketing fit Funnel Mentality Can you filter out those that are not suitable automatically? Can you filter out those that are not suitable quickly? Find your lowest common denominator - start there The create the filters that move in from that point Try not to leave clients hanging... have referral partners in place Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM166 – Service: The Heartbeat of A Successful Digital Agency 22:21

2 years önce22:21

22:21

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! There are multiple levels of service that an agency can work on... Clients Staff and their dependants The owner The wider world A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe not number 2). Why is service important? Differences for clients: Personalized Service Proactive Service Responsive Service Differences for staff: A safe place Security in knowing they are contributing to a bigger picture, that in turn contributes back to them Confidence in bringing life in to work and knowing that the balance is the last way round. Differences for the owner: Freedom Security Wealth "Success" – whatever that looks like Differences to the wider world: A legacy Community impact A positive footprint Links: Roger Edwards Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM165 – Don't underestimate the value of local clients 17:06

2 years önce17:06

17:06

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Local Clients: 1. Understanding the Market : Local clients operate in a market you’re inherently familiar with. As a part of the same community, you can understand their target audience better, as you share the same environment, culture, and trends. As a Digital Agency, you often need to target marketing campaigns to specific local audiences. Being in the same locality as a client can provide invaluable insights into the tastes, preferences, and behaviours of local customers. This can be crucial for crafting effective SEO strategies, creating locally relevant content, or running targeted ad campaigns. 2. Face-to-Face Interactions : With local clients, you have the opportunity for face-to-face meetings, which can foster stronger relationships. These meetings can often lead to a deeper understanding of the client’s needs, more effective communication, and ultimately, more successful projects. While its easy for digital agencies can work remotely with clients, face-to-face interactions can still be beneficial. Meeting in person can foster better understanding and collaboration, particularly during initial project scoping or strategy development phases where nuanced discussions can be more effectively held in person. 3. Building Trust : It’s often easier to build trust with local clients. Being part of the same community or area creates a sense of shared identity and mutual understanding, making it easier to establish credibility. Trust is crucial for any client-agency relationship, but it’s especially important in the digital sphere where clients often need to entrust sensitive data and crucial aspects of their business to their agency. Being locally present can enhance a sense of trust and reliability. 4. Local Networking : Working with local clients often leads to better networking opportunities within your community. Local clients are more likely to refer you to other local businesses, increasing your client base. Local networking is an excellent source of business for digital agencies. Attending local business events or joining local business associations can result in referrals and partnerships. A good reputation in local circles can significantly enhance an agency's client base. There does need to be a hint of caution with this, however. Some local networking events can become stagnant (essentially the same people meeting in the same room each meeting). Unless there is an active referral practice in place, be wary if networking groups don't contribute to your business within a few months – it might be time to move on. 5. Community Impact : Working with local clients often means you’re helping local businesses grow, which can have a positive impact on your community. This can enhance your agency’s reputation and lead to more local work. Helping local businesses grow can elevate the reputation of a digital agency within a local area. Success stories can be more tangibly demonstrated and can serve as strong social proof for the effectiveness of an agency's digital strategies. This can either be through some form or partnership or shared community effort with some of your clients, or by tapping in to a local need and contributing individually. 6. Faster Decision Making : In many cases, working with local clients can lead to quicker decision-making processes. Face-to-face meetings, shared working hours, and easier scheduling can speed up approvals and make project management more efficient. This is true for non-local clients too… sometimes a trip or a dedicated call can lead to faster decisions than leaving communications up to email. (There is a thought about never emailing a proposal – always present it, for example). For a digital agency, project timelines can be crucial, especially when dealing with aspects like time-sensitive ad campaigns or fast-evolving digital trends. Faster decision-making with local clients can help agencies to be more responsive and agile. 7. Understanding Local Regulations : (Possibly more of a US consideration) – Being in the same locality, you would have a better understanding of any regional or local regulations that might impact a client’s business or marketing efforts. This is particularly relevant in areas such as data protection and privacy, local SEO, or location-based advertising where local or regional regulations might significantly impact a digital marketing strategy. Shout Out Episodes: Clients are more than Contracts The Power of Networking Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM164 – Using Google Bard AI to turbo charge SEO Processes 16:30

2 years önce16:30

16:30

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Google Bard is better than ChatGPT for certain tasks: How ChatGPT and Bard are different: ChatGPT Database until Sept 2021 Uses a volume of written text to understand and produce new output. Bard Trained by a specific data set for conversations Main goal is to provide simpler results than the SERPs and trigger conversations Which tool is better for which tasks? ChatGPT: Better at writing. Stores previous conversations. Can share responses with others. Offers various plug-ins and integrations with popular sites and apps Bard: Better for research. Can research current information such as recent events. Read and summarize webpages. SEO Processes that Bard is best for: KW Research / Content Ideation Content Auditing Types of content Content Planning & Structure Heading compilation Internal Linking External Linking Meta information (Meta Titles & Descriptions) Links Google Bard SurferSEO Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM163 – Clients are bigger than Contracts 28:26

2 years önce28:26

28:26

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Agencies as a Commodity vs Marketing Partner The perception of an agency as a commodity service can have several negative impacts on its growth. Here are the key issues: 1. Price Competition : When a service is viewed as a commodity, the price often becomes the primary differentiator. This can lead to a race to the bottom in terms of pricing, squeezing margins, and reducing profitability. 2. Reduced Perceived Value : If an agency is perceived as a commodity, its unique selling points or unique aspects may be overlooked. The perception of value can decrease, causing clients to be less willing to engage or less loyal. 3. Difficulty Differentiating : In a commodity market, it's challenging to set yourself apart from competitors. Angela's agency may struggle to differentiate its services, resulting in lost potential clients to competitors who appear to offer the same services at a lower cost. 4. Limited Innovation : Commoditized markets often stifle innovation because of the relentless focus on cost-cutting. An agency might find it difficult to invest in new ideas, technologies, or processes that could actually improve service and client satisfaction in the long run. 5. Customer Loyalty and Retention : With services seen as interchangeable, customers may be less loyal and more likely to switch providers for minor price differences. This could lead to higher client churn rates and increased costs in attracting new clients. 6. Short-Term Relationships : If clients view the service as a commodity, they may not see the value in developing long-term partnerships. This can limit opportunities for repeat business and referrals, critical aspects of growth for many agencies. Viewing contracts as business partnerships rather than commodities can have several beneficial impacts on an agency. Here are some of the key benefits: 1. Long-Term Relationships : Viewing clients as partners foster long-term relationships, which can lead to repeated business, referrals, and ultimately more stable and predictable income streams. 2. Improved Collaboration : When clients are viewed as partners, they're more likely to engage in collaborative and productive discussions that can lead to innovative solutions, better outcomes, and higher client satisfaction. 3. Better Understanding of Client Needs : Treating clients as partners typically involves a deeper dive into their business, allowing the agency better to understand their needs, challenges, and goals. This understanding can help the agency to provide more personalized, effective services. 4. Increased Trust and Loyalty : Partnership implies a certain level of trust and shared commitment. This can increase client loyalty and reduce client turnover. 5. Value-Add Services : With a better understanding of the client's business, the agency can more easily identify opportunities to add value beyond the specific terms of the contract, increasing the client's overall satisfaction and willingness to continue the relationship. 6. Enhanced Reputation : An agency known for treating clients as partners is likely to have a strong reputation in the industry, attracting more potential clients. 7. Reduced Price Sensitivity : Clients who feel they have a partnership with the agency are likely to see the value of the services provided beyond just the cost. This can reduce price sensitivity and increase the potential for higher profitability. 8. Shared Success : In a partnership, the success of the client translates to the success of the agency. Clients' growth can lead to larger contracts and more business for the agency. 9. Higher Engagement : When clients are considered partners, they're more likely to be engaged and actively participate in projects. This can lead to better outcomes and solutions that are more aligned with the client's vision and goals. 10. Innovation Opportunities : Close partnerships with clients can stimulate innovation as both parties work together to solve challenges, potentially leading to new services or improvements that could benefit the agency's entire client base. Ultimately, the shift from viewing clients as commodities to viewing them as partners can lead to more fulfilling, productive, and profitable relationships that benefit both the agency and the clients. Let’s rerun the original issue… The commodity agency says “This is not in the scope of the contract – it is beyond the scope and the client’s responsibility”. What does this say to the client? We don’t care? We just want your money? We have our business as our priority and not yours? Moreover, what happens when the client realises this could / should have been taken care of and asks why you didn’t do it? The partnership agency says “This is something we need to take care of. Don’t worry, we have it covered but we’ll need XYZ from you” (this could be information, access, money). What’s more what happens when the client from the partnership agency speaks to the client of the commodity agency who is complaining that they’ve lost XYZ data… The client from the partnership agency says “well the people who look after me took care of everything – there were no issues. I’ll give you their number.” Score 1-0 to the partnership approach. Clients are ALWAYS more than contracts. Why is this important? Your brand is what people say about you when you’re not in the room… Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM162 – Selling through presenting the opportunity 16:51

2 years önce16:51

16:51

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. ( Get the 50 business development ideas you can use every day ). Savvy business owners know that all business is an investment. Their profit is a direct multiplication of what they put in. So they ask the question "What's in it for me?" If you can answer that, you'll make sales. If you can't, you won't. To be clear, I'm not talking about giving away complete strategies or "free work" for clients, but I am talking about understanding the potential BEFORE you approach a client, and presenting the opportunity to them in such a way that they understand what could be in it for them from the outset. This is often far easier to do with existing clients to upsell them on to new products or services as you understand their business model already, there will be a learning curve for any new client, but even utilising tools like CHatGPT can help you run audits in seconds – and that's exactly what SEOHive's Scout Reports and Local SEO Audits are designed to do. Any client that isn't interested in the opportunity (or who is just going through the motions) probably isn't a great client in the long run – you may do a project, maybe 2, but they won't be a long-term client. So, what is the opportunity your clients are looking for? Search position? Sales? Enquiries? What's their average conversion rate? If you can ascertain that, then you can literally forecast from spend to return. Example: A client receives an average of 1000 website visits per day. They receive around 35 enquiries per day for their service. Of those enquiries, 60% become quotes, and they close about half of all quotes. So from the 1000 visits, they get 21 quotes and close 10-11 of them. It goes to stand then, that if they can increase their traffic of the same quality by 100% (so 2000 visits per day) that would lead to 42 quotes per day, and 21-22 confirmed orders. If they can 10x their traffic then that would be 210 quotes per day and 105 orders. So without improving anything but traffic, you can demonstrate a return. These are the numbers that help clients make investment decisions – are you selling through presenting the opportunity? If not, why not? Check out SEOHive's Scout Reports and Local SEO Audit if you'd like to present SEO opportunities to your clients with a view to increasing your MRR. Join the Facebook Group…

RetainFM – Build your Digital Agency on Recurring Revenue

1
RFM161 – Which AI Tools Agencies can use to provide UGC services for their clients 12:35

2 years önce12:35

12:35

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service. The benefits of these tools are where the efficiencies lie for agencies. It's the tools that make this process scalable so you can sell it to 100+ clients and know you'll get reliable results for all of them. NB: I'm not suggesting you use ALL these tools, but explore the options that will work for your agency and your process. AI tools are just like any other tool - don't pay for something if you're not going to meaningfully use it. Key AI tools to note (most of these are for brand monitoring, social media management and content curation): TINT is a social content aggregator that helps agencies collect, curate, and share UGC from across social media. TINT uses AI to automatically tag and categorize content, making it easy for agencies to find the right content for their campaigns. TINT also provides analytics on UGC performance, so agencies can track the impact of their campaigns. Nosto (formerly Stackla) is a user-generated content (UGC) management and marketing platform that uses AI to discover and curate online content. It can assist in selecting high-quality UGC, tracking how UGC influences conversions, and understanding which content resonates best with your audience. Social Native is a platform that helps agencies collect and showcase UGC on their website and social media channels. Social Native uses AI to automatically tag and categorize content, and it also provides analytics on UGC performance. Crowdfire is a social media management platform that helps agencies track and analyze their social media performance. Crowdfire also provides tools for scheduling posts, engaging with followers, and running contests. Crowdfire's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns. Sprout Social is another social media management platform that helps agencies track and analyze their social media performance. Sprout Social also provides tools for scheduling posts, engaging with followers, and running contests. Sprout Social's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns. Yotpo : Yotpo is an eCommerce marketing platform that allows you to collect, curate, and manage UGC such as reviews, photos, and Q&A. Its AI capabilities can help in identifying trends, and can also assist in displaying the right content to the right customers at the right time. Canva's Content Planner : Though primarily a design tool, Canva's Content Planner feature uses AI to suggest the best times to post on various social media platforms, helping to maximize engagement with your UGC. Chat GPT and GPT-4 : A powerful language processing AI that can generate human-like text. It can be used to create content, answer questions, translate languages, and even to help in creating more personalized responses to user comments. Join the Facebook Group…

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RetainFM – Build your Digital Agency on Recurring Revenue « » RFM157 – Finding Clients: Be Easy but Firm with who you work with

Main talking points include:

Defining your products and services

How does your marketing fit

RFM157 – Finding Clients: Be Easy but Firm with who you work with

Main talking points include:

Defining your products and services

How does your marketing fit

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GE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1

RetainFM – Build your Digital Agency on Recurring Revenue benzeri

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