How Well Does Your Food Brand Use Appetite Appeal?

Real Food Brands Marketing Podcast

How can you get the right people excited to try your products, know what to expect, intrigue them to think about how else they can use it, AND be excited to part with their money to get their hands on what you’re selling? It’s a simple answer that applies to every food and beverage business in some way, yet many emerging brands don’t spend enough time on -- appetite appeal.

Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why being intentional about appetite appeal is important and how to use it for your brand.

In This Episode:

• What brand strategy is and how to use it to make your brand stand out.
• Why visuals are so important for your brand, even though your brand is more than your logo.
• What we mean when we talk about “appetite appeal.”
• How to get people excited to taste your products.
• What appetite appeal looks like when it’s done well.
• How to start thinking about what you want, specifically, from your visuals.
• How user-generated content can help.
• Words you can use to activate the senses.
• How to learn more about Katie’s future Mastermind groups.

Resources:

• Podcast Ep #80: 4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
• Real Food Brands Marketing Roundtable Facebook Group
• Connect with Katie on Instagram
• Connect with Katie on LinkedIn
• Get Your Free Brand Strategy Checkup