Our Great Debates - Breaking Down Selling, Follow-Ups, and Holiday Discounts

Ready Set Coach Podcast

It’s the 100th episode of the Ready Set Coach Podcast! In this episode, Em and Lex reflect on their 2 seasons of the podcast. They also dive into selling your offer, navigating client relationships, and how best to position your services. They explore the pros and cons of offering Black Friday discounts on coaching services. While Emily champions the excitement and urgency of time-sensitive offers, Lexie raises concerns about discounting high-ticket services, suggesting it may devalue the work coaches provide. Finally, the duo debates selling to current clients while in a program, sharing insights on timing and the emotional dynamics of transitioning clients to higher-level offerings. This episode is a candid exploration of the complexities of selling your offer with integrity and authenticity, all while respecting the client's journey.

Here’s what you’ll learn:

• Lexie and Emily share differing views on Black Friday and Cyber Monday sales strategies for coaching services and how they balance the pros and cons of discounting.
• Lexie explains her stance on avoiding discounts for high-ticket coaching services to maintain perceived value, emphasizing the risk of devaluing the offer.
• Emily discusses how limited-time offers or special deals (without discounting core services) can attract customers during Black Friday and Cyber Monday sales.
• Lexie advocates for strategic follow-ups to close sales, highlighting how timely reminders increase conversion rates and build trust.
• Lexie discusses the psychological effects of discounting services, arguing that it could make clients question the actual value of their purchasing.
• Emily believes in selling additional services to clients while they’re still in a program, using their excitement as a springboard for continued engagement.
• Lexie expresses concern over selling during an active program, preferring to complete the service before offering more to avoid overwhelming clients.
• Both hosts discuss the importance of positioning sales as an invitation rather than a hard sell, creating a seamless transition from one service to another.
• Emily and Lexie explore how to strike the right balance between delivering high-quality service and being mindful of the timing and method of sales offers.

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.