How to License Your Coaching IP with Janet Alexandersson of Piggy Bank Legal

Ready Set Coach Podcast

In this episode, Lexie Smith sits down with Janet Alexandersson to explore the exciting and lucrative world of licensing coaching intellectual property (IP). Janet emphasizes the importance of finding your niche and being confident in your offerings, especially when transitioning from one-on-one coaching to larger institutional clients like corporations and universities. They highlight the critical balance between having a strong offer and understanding the market's needs, encouraging coaches to confidently present their curriculum ideas while also being open to negotiation.

Janet shares invaluable tips on how to navigate the complexities of corporate and university partnerships. She stresses the importance of having a clear understanding of your IP’s value and how to present it effectively. Janet provides actionable insights for coaches looking to expand their reach. She also touches on the evolving nature of negotiation, reminding listeners that preparation and self-belief are key to success. Whether you’re a seasoned coach or just starting, this episode is packed with practical advice to help you leverage your expertise and unlock new revenue streams.

Here’s what you’ll learn:

• Learn how to license your coaching IP to corporations and universities for significant revenue potential.
• Discover the range of pricing for licensing agreements, starting from $50,000 annually to over $500,000 for comprehensive packages.
• Explore which areas of coaching—like health and wellness—are particularly marketable to corporate clients and educational institutions.
• Gain insights on identifying and reaching the right departments or individuals within universities and corporations.
• Learn how to create an effective curriculum outline and develop tiered packages that meet varying client needs.
• Discover key negotiation tactics, including how to set leverage points and handle unexpected changes during discussions.
• Understand what credentials or proof of success are most valued by corporations and universities when considering your IP.
• Learn the importance of adaptability with your offerings and pricing as you negotiate.
• Hear how infusing creativity into your brand and services can make you more memorable and appealing to potential clients.
• Recognize the significance of believing in the value of your offerings to communicate and negotiate with institutional buyers successfully.

Listener Links:

• LinkedIn: https://www.linkedin.com/in/janetalexandersson/?originalSubdomain=se
• Website: https://piggybank.legal/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.