03. The PR Agency Conundrum: Specialization or Generalization, Local or Global?
Manage episode 435134401 series 3444087
In this episode, we explore the ongoing debate in the world of public relations about the merits of working for a specialized or general agency, and whether to prioritize a local or global agency. Our guest Cosmas Butunyi, a seasoned PR and comms practitioner who has worked for both local and international agencies, provides valuable insights into the pros and cons of each option.
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