Nurturing Brands and Going Viral with Paul Cohen of Milk and Honey

PR 360

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands.

Key Takeaways:

· How to influence altruism

· The PR behind a viral vase story

· How to nurture a brand

Episode Timeline:

1:20 What brought Paul to some of the world's most prestigious halls of government?

4:15 How to persuade the public to support environmental issues

6:00 The state of journalism in 2024

8:45 Milk and Honey’s viral vase story

12:45 The client's take on the vase story

14:30 You can’t force things to go viral

15:20 The importance of “nurturing” brands

17:30 How do you hit the zeitgeist “right on the nose”?

19:10 Do all brands need a purpose?

21:50 Are brands pulling back from social justice activism?

This episode’s guest:

· Email Paul Cohen at [e-mail]

· Paul Cohen on LinkedIn

· Paul Cohen on X

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