Maximizing Podcast Revenue: Programmatic Advertising Explained
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On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's programmatic advertising, the benefits for both brands and podcasters and how you can monetize your podcast using this incredible technology!
"Programmatic advertising allows advertisers to buy advertising inventory in real time with the possibility of showing an ad to a selected target group within a specific content."
On this episode, you will learn the following:
1. Discover how programmatic advertising can benefit both podcasters and brands.
2. Learn the technology behind podcast advertising and hear how it is used for more than just ads.
3. Explore the different ways brands can use the Podbean's ad solutions, Ads Marketplace and programmatic advertising to maximize their revenue.
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Maximizing Your Podcast Reach: The Power of Programmatic Advertising
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Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
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