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İçerik Podbean tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Podbean veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Maximizing Podcast Revenue: Programmatic Advertising Explained

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Manage episode 357235604 series 2474440
İçerik Podbean tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Podbean veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's programmatic advertising, the benefits for both brands and podcasters and how you can monetize your podcast using this incredible technology!

"Programmatic advertising allows advertisers to buy advertising inventory in real time with the possibility of showing an ad to a selected target group within a specific content."
On this episode, you will learn the following:
1. Discover how programmatic advertising can benefit both podcasters and brands.
2. Learn the technology behind podcast advertising and hear how it is used for more than just ads.
3. Explore the different ways brands can use the Podbean's ad solutions, Ads Marketplace and programmatic advertising to maximize their revenue.

Resources:
Register for our free upcoming event:

Maximizing Your Podcast Reach: The Power of Programmatic Advertising

Sign up for programmatic advertising now:

https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace

Podbean's In-App Promotion:

https://www.podbean.com/advertise-your-podcast-on-podbean-app

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy

How to Get Started with Ads on Your Podcast: LIVE REPLAY

What the Heck IS Dynamic Ad Insertion?!


About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe


Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
  continue reading

196 bölüm

Artwork
iconPaylaş
 
Manage episode 357235604 series 2474440
İçerik Podbean tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Podbean veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's programmatic advertising, the benefits for both brands and podcasters and how you can monetize your podcast using this incredible technology!

"Programmatic advertising allows advertisers to buy advertising inventory in real time with the possibility of showing an ad to a selected target group within a specific content."
On this episode, you will learn the following:
1. Discover how programmatic advertising can benefit both podcasters and brands.
2. Learn the technology behind podcast advertising and hear how it is used for more than just ads.
3. Explore the different ways brands can use the Podbean's ad solutions, Ads Marketplace and programmatic advertising to maximize their revenue.

Resources:
Register for our free upcoming event:

Maximizing Your Podcast Reach: The Power of Programmatic Advertising

Sign up for programmatic advertising now:

https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace

Podbean's In-App Promotion:

https://www.podbean.com/advertise-your-podcast-on-podbean-app

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy

How to Get Started with Ads on Your Podcast: LIVE REPLAY

What the Heck IS Dynamic Ad Insertion?!


About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe


Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/
Twitter: https://www.twitter.com/podbeancom
LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
  continue reading

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Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

 

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