Passion Project (with Alaina Maracotta)

Operations Unfiltered

This week, we're having a Mustang Meetup with a fellow alumni from Stevenson University, Alaina Maracotta (BS, Business Communications - Class of 2016). We'll talk about our times in the admissions office, explore the operations side of Alaina's career in health tech and brand strategy, and end with some advice for future Mustangs.

00:00 Introduction to Operations Unfiltered
00:09 Mustang Memories with Alaina
03:34 Career Journey and Current Role
05:43 Side Hustles and Passion Projects
06:39 Tools and Technologies for Success
13:15 Challenges in Brand Strategy
23:36 Advice for Stevenson Freshmen
25:26 Conclusion and Farewell

Meet The Host Zuryna
Zuryna Livermore is a project management professional from Houston, Texas. She graduated from Stevenson University in 2016 with a Bachelor of Science degree in Business Communication. Zuryna's diverse career includes founding Live More Agency LLC, where she excels in operations project management for small businesses, professional athletes, and content creators. Known affectionately as "Air Traffic Control for Marketing Operations," Zuryna splits her time between Baltimore and Houston, ensuring her clients have the right people, processes, and tools to achieve their business goals.

Follow along on Instagram (@LadyZSays) and (@LiveMoreAgency).

Meet This Week's Guest - Alaina Maracotta
Alaina Maracotta is a dynamic professional from Baltimore, Maryland. She graduated from Stevenson University in 2016 with a Bachelor of Science degree in Business Communication. Alaina's diverse career includes internships and full-time roles across music, city agencies, professional sports media, and health tech. Currently, she excels in operations at GRAIL, a pioneering biotech company in cancer diagnostic testing, while also running a successful side business as a brand strategy manager for beauty and aesthetic brands in Baltimore.
Follow along on Instagram (@alainamaracotta)