))
PR Trends to Leave in the Dust
Manage episode 382560217 series 2751462
İçerik Fletcher Marketing & PR and Fletcher Marketing + PR tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Fletcher Marketing & PR and Fletcher Marketing + PR veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.
We discuss:
- Overuse of buzzwords/industry jargon
- An overemphasis on media placement quotas without attention to the quality of placements
- Overly complicated metrics
- Vanity metrics
- Vanity awards/paid awards
- Hiding/Burying negative news
- Reactive crisis management vs. proactive strategies
- Mass/impersonalized pitching
- Overly complicated press releases
We address these outdated trends as well as the better way to approach metrics, media relations and crisis management.
81 bölüm
Paylaş
