An Innovative Approach to Influencer Marketing with the American Lung Association with Maxine Tatlonghari and Nick Lynch

Missions to Movements

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Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization.
So how did the American Lung Association do it back in 2021? You’re about to find out.
Nick Lynch, co-founder and CEO of Collidescope, and Maxine Tatlonghari, Development Director for the American Lung Association, are here to reveal the secrets behind their Champions Unite event, which evolved from a traditional gala into an online talent show.
In today’s case study, we’ll get into the nuts and bolts of creating successful virtual events and the critical role of data measurement in tracking influencer impact, even if you’re starting with an “ugly” spreadsheet!
Maxine and Nick share the importance of unique tracking links and aligning content around influencers' busy schedules.
They also discuss how their collaborative efforts helped educate and involve the board in this new digital approach, and how they selected influencers who were already mission-aligned, leading to a more cost-effective and impactful event.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Connect with Maxine on LinkedIn and follow @californialung on Instagram.
Connect with Nick on LinkedIn or via email at [e-mail].
Learn more about Collidescope on their website.
Check out Nick’s new book, Impact Redefined: Transforming Partnerships, Social Moments, and Personal Connections to Drive Change.
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Bölümler

1. Transforming Missions Into Movements (00:00:00)

2. Innovating Virtual Fundraising Events (00:05:30)

3. Leveraging Influencers for Event Success (00:10:09)

4. Influencer Strategy for Virtual Events (00:17:33)

5. Influencer Strategy and Measurement (00:23:06)

6. Marketing Manager Interview With Amanda Young (00:32:40)