A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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The content strategy experts at Scriptorium discuss the business of content
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Welcome to "Content School for Realtors"! Join powerhouses Randi Mendez and Lauren Taylor as they unveil the secrets to crafting content that not only captivates but converts. Randi, the master of systems and structure, alongside Lauren, a social media expert who has propelled countless businesses to over 40% growth with proven strategies, are here to guide you. Get ready to level up your content game and create clients, not just followers.
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Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO
GHA Marketing Ltd
The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
MrRichardClarke
An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.
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Non basta essere su Linkedin, bisogna creare una presenza significativa e che porti a dei risultati. In questo podcast voglio condividere una serie di strategie e metodi che funzionano per essere efficaci e trarre il massimo dal Linkedin, per capire cosa pubblicare, cosa condividere, quando e come. Ma non lo faccio da solo, ci saranno tanti ospiti e sorprese da scoprire lungo la strada. Passa parola.
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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups
Hosted by Seth Price: Marketing Strategist, B2B Blogger & Keynote Speaker
A marketing podcast by people who do it for a living: Marketers, Creatives, and Entrepreneurs. Listen in for the tips, hacks and strategies that marketing professionals share with each other...but rarely share in public. The Craft of Marketing is about providing marketing insight and education for those thirsting to be a better marketer but just don't have time to think about it all day long. Whether you are an entrepreneur, business owner, marketer in the trenches or someone who just wants ...
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Podnews Editor: "YouTube Won't Hack it into the Podcast World" & Open Podcasting is the Future - James Cridland
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is James Cridland, Editor of Podnews. James is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radi…
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Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
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Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating …
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Tuija Riekkinen: Scaling Content and Design Operations – Episode 185
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Tuija RiekkinenTuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.Tuija is a persuasiv…
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Tuija Riekkinen: Scaling Content and Design Operations
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Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system. Tuija is a persuasive advocate of…
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Tired of feeling like you need to create elaborate content to win clients? Lauren and Randi of Content Strategy School for Realtors are here to reveal a game-changing secret: Everything is content! Join them as they break down how to leverage visual content from your daily routine to engage your audience, build relationships, and supercharge your b…
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How reuse eliminates redundant learning content with Chris Hill (podcast)
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In episode 164 of The Content Strategy Experts Podcast, Alan Pringle and special guest Chris Hill of DCL talk about where you can find redundancy in your learning content, what causes it, and how a single source reuse strategy can eliminate duplication. You really start to run into trouble when you need to make version two, and you discover a probl…
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The Creative CEO: The Tinder-like Approach to Home Buying and "You Need To Create Shareable Content" - Daran Herrman
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Daran Herrman, the CEO of Goboto and host of Establishing Your Empire podcast. Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business o…
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Michael Haggerty-Villa: Design Systems and Content Strategy
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Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation. This conversation focuses on design systems, but it was inevitable that Michae…
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The Product Guy: "Forget Building Your Brand, Just Sell!" and Why Operations Are the Secret Weapon for Business Success No One Talks About - Thiefaine Magre
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Thiefaine Magre,Co-Founder and COO of PROUDUCT, and the host of "The Product Guy Podcast". Prouduct helps entrepreneurs go from idea to market with full service global sourcing and…
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The Great Reset: How Real Estate Agents Can Win in the Face of Change
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The real estate industry is abuzz with the news of a proposed settlement that could change the way buyer's agent commissions are paid. In this episode, Lauren and Randi discuss the implications of this change and how it might impact the way agents win clients. Don't miss out on this informative episode! Tune in and discover how to adapt and thrive …
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research – Episode 183
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Gladys DiandokiGladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients.It's not only her clients who benefit from her work. Gladys is also an active leader in the field, spe…
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Gladys Diandoki: Content Design Leadership Built on Strategy and Research
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Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regu…
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The Silicon Valley Host: "No One Says No to Our Podcast", "I Interviewed One of the Founders of Intel and Canva!” & Don't Underestimate the Power of Warm Intros - Shawn Flynn
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Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Shawn Flynn, Principal of Global Capital Markets and Podcast host of The Silicon Valley Podcast. Shawn is highly engaged in the Silicon Valley technological ecosystem of rapidly ex…
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How to Grow Your E-mail as a Realtor: Randi vs Lauren
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In this episode of Content Strategy School for Realtors, Lauren and Randi go head-to-head in an epic showdown! The challenge: share their best strategies for realtors to quickly grow their email list. Who will win the email list building showdown? Tune in to find out!Lauren Taylor & Randi Mendez tarafından oluşturuldu
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The Builders Coach: Why Getting a Coach is an Investment & How Their Podcast Started from a Television Feature & "Speed is Everything in Business" - Mick Hawes
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Mick Hawes, CEO of Builders Business Blackbelt and host of the Toolshed Podcast. Mick is a #1 bestselling author and coach, helping builders boost productivity, profitability, and e…
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Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
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Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…
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What’s next after LearningDITA? (podcast)
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If you’ve taken the courses at LearningDITA.com and you’re interested in starting a DITA project, check out episode 163 of The Content Strategy Experts Podcast where Bill Swallow and Sarah O’Keefe talk about the steps you can take to get funding. “Showing up with cookies never hurts, but what is your executive’s motivation from a business point of …
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How Mihn does 25 Million a Month in Mortgages from Content?
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In this episode of Content Strategy School for Realtors, Randi and Lauren welcome special guest Mihn Nguyen, a mortgage lender who's seen explosive growth in his business using social media. Together, they discuss the evolving landscape of social media marketing and explore how realtors can leverage content to attract high-quality leads. If you're …
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Wojtek Aleksander: Inclusive Content Design in Poland – Episode 182
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Wojtek AleksanderWojtek Aleksander is a business-focused, inclusive content designer based in Poland.Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."One big challenge he faces when crafting …
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Wojtek Aleksander: Inclusive Content Design in Poland
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Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive conte…
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The Women in Medtech: "This is a $1 Trillion Opportunity That Nobody Talks About", "We Use Our Podcast to Mentor People" & The Lies Behind Imposter Syndrome - Barbara Strain and Colleen Patterson
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guests today are Barbara Strain and Colleen Patterson, from the Women in MedTech Podcast series. In this episode, both hosts unravel the profound journey of their podcast, navigating the complexit…
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From Hearts to Hustle: Niche Down for Real Estate Success in a Shifting Market
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The real estate market is shifting, and the "one size fits all" approach to content marketing just isn't cutting it anymore. In this episode, Lauren and Randi discuss the importance of niching down and attracting a specific clientele who can afford your services. Tune in and learn how to niche down for real estate success!…
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Barbara Blythe: Content Design Operations at Cisco – Episode 181
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Barbara BlytheMost enterprises and software companies now have design systems, and many have content operations and/or design operations teams.At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and …
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Barbara Blythe: Content Design Operations at Cisco
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Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering p…
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He Trains Microsoft Marketing Teams: When to Hit Pause and Come Back Stronger & "Generating Backlinks with Podcasting” - Matt Bailey
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Matt Bailey, the host of Endless Coffee Cup Podcast and the Founder of Site Logic Marketing. In this episode, the guest shares the story behind the inception of his podcast, inspire…
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Unfiltered Success: Breaking the Mold in Content Creation
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Oh my goodness, you will not want to miss the impromptu conversation between Lauren Taylor, and Randi Mendez, that led to this being the debut of their first podcast episode In this episode, they get real and raw about doing content your way. In fact, you’ll find yourself being encouraged to be loved, and hated within the first straw of your profil…
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The Fractional CFO: Why Strong Hooks are Important & "How I Got 1.6M Views on Tiktok" - Keith Griggs
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Keith Griggs, the dynamic Podcast Host of "The Entrepreneurial Lab Podcast" and a seasoned Strategic Growth Consultant and Fractional CFO. With a passion for empowering entrepreneur…
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Nicole Michaelis: Thoughtful Content Design Leadership – Episode 180
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Nicole MichaelisNicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work.Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.Despite the current challenging business and labor enviro…
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Nicole Michaelis: Thoughtful Content Design Leadership
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Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions. Despite the current challenging business and labor environment, she's h…
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Episode 66: Jeff Eaton - The importance of observability in assessing content
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In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of st…
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Terry Roach: Building Ontology-Based Enterprise Operating Models – Episode 179
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Terry RoachTerry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their businessBuilt on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operat…
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Terry Roach: Building Ontology-Based Enterprise Operating Models
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Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual…
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The Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew Ginter
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to B2B Podcast Stories! Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on indus…
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Brewing a better content strategy through single sourcing (podcast)
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In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer. “We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people …
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Anna Potapova & Arnaud Frattini: Content Design in China – Episode 178
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Anna Potapova & Arnaud FrattiniWith more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge.Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at oth…
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Anna Potapova and Arnaud Frattini: Content Design in China
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With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a …
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The Marketing Specialist: How to Generate Leads With Your Podcast & "The Number One Mistake That Makes Podcasts Fail" - Seth Goldstein
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to the B2B Podcast Stories! Our guest today is Seth Goldstein, the founder of Goldstein Media and the host of Entrepreneurs Enigma. Seth is a seasoned entrepreneur and thought leader known for his insightful perspectives on …
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The Medical Device Guru: Don't Come Unprepared - Top Podcast Preparation Hacks Revealed!
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Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com Welcome to the B2B Podcast Stories! Our guest today is Thomas Hickey, founder and host of the MedTech Gurus Podcast. Motivated by the potential to share valuable insights and stories, the podcast serves as a platform to educate and …
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