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How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox
Manage episode 302442872 series 2582807
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Imagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how a successful smart locker app company unlocked the minds of young entrepreneurs and more in this episode of... FORWARD THINKING.
(Disclaimer: Before listening, please take note that the original recording of this interview took place in 2019. Some information discussed have evolved through time in adjustment to Yellowbox's current agenda)
What you will learn in this episode:
- How the idea of Yellowbox came about
- How to face challenges at a young age
- Why being at nightclubs at 1AM was a helpful cause for the growth of Yellowbox
- The impacts of University of New South Wales’ acceleration programs on Yellowbox’s growth
- How Vanessa had to pick between a full time grad job and gaining momentum with the startup
- The branding and physical marketing of Yellowbox
- How Yellowbox will be pushing for geo-fencing
- Using research to gain approval from the relevant stakeholders
Resources mentioned:
- Yellowbox on Linkedin, Facebook, Instagram and Twitter
- OVO bikes and Lime Bikes
- Peter Farrell Cup
- 10X Accelerator program
Book and podcast recommendations:
- Zero To One by Peter Thiel
- Steve Jobs autobiography
- Y combinator podcast
What business would you build on Mars?
Ho Jun: I've got a theory that the martians are going to be a bit freaked out by Elon Musk's dance moves. I think it's a bit of a risk that we need to mitigate and I think they would pay loads of money. There's a massive market to get him some dance lessons.
Vanessa: You don't want awkward to be the first point of contact between humans and martians. Obviously we have to send Elon. We can't send anyone else, but he's got his weaknesses as much as we love him.
Ho Jun: Yeah. We're solving that problem. Clear problem, clean market, profit!
Find the cofounders here:
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