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The UN-Market Your Business podcast was born out of necessity. I saw a need for entrepreneurs to have access to effective ways to market in this new, digital economy and decided to do something about it. Gone are the days when the only options you had to market your business were expensive magazine ads and cold calling the yellow page directory. Although those tactics still work, they’re so last century. You’re about to learn tested, tried-and-true marketing techniques you can apply and mast ...
 
As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
 
Learn how to start, market and build your own successful internet business without the hype. Dr Brad Smith's podcast and blog takes you behind the scenes with inspiring and motivational stories to help you get started with your business. In addition to answering your questions about online business he covers marketing tips, social media networks, profits, affiliates, search engine optimization, blogging, podcasting, video, copy writing, advertising, making money and other skills you need to ...
 
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How To MARKET YOU & YOUR BUSINESS

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How To MARKET YOU & YOUR BUSINESS

Paul G. Walmsley, Sales and Marketing Expert and Best Selling Author

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Learn the latest cutting edge marketing strategies and discover how to market you and your business. We discuss traffic and lead generation, conversion of the traffic and leads into prospects and then into repeat customers! Learn how best to use social media, overcome call reluctance, know exactly what to say and deal with rejection when using the telephone in your business.
 
Small business marketing can be challenging. Follow along every Tuesday as, Clarence Fisher, everyone's favorite small-business marketing expert, uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick and mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your ...
 
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show series
 
What would happen if a small business owner didn't have an actionable plan for their year? The answer is simple: they wouldn't know where to start! If you want to work smarter rather than harder and grow with purpose, strategic planning is necessary. It works as a roadmap that is used to identify your strategic goals and objectives, as well as what…
 
As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a hacker? Keeping your website safe is one of the most important things you can do to protect yourself and your business. You don't want to lose customers because your site was down when they tried to buy something. The…
 
The spookiest time of the year is just around the corner and it's time to get your marketing ideas together so you can watch your business grow this season. In this week’s episode, I am going to go over some of my favorite Halloween marketing ideas that will help you stand out from the competition! You'll learn what kind of content you should be cr…
 
Want to make the most of your holiday marketing efforts this year? In this week's episode, we'll discuss how to develop a marketing plan that can help you get your business in shape for the holiday season. You'll also learn the best tactics to use during this time of year and how to keep customers coming back again next year! Whether you're a small…
 
Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things. Your reputation is everything -- especially online. With so much of people's online time spent on social media, managing your online reputation, whether you're an individual or a business, is more important than ever. In this week’s epi…
 
Have you hesitated to use Google Ads (previously Google AdWords) for your local business marketing because you are worried about the cost? Or perhaps you’ve tried and weren’t happy with the results. Either way, this episode is for you. Tune in as Clarence demystifies Google Ads for local businesses. First, he discusses why so many small businesses …
 
Does your local business website load slowly? Does it really matter? In this episode, Clarence dives into Google's recent update, Core Web Vitals, and discusses how your website must meet specific site speed guidelines or else risk big problems for your web presence and Google ranking. Plus, he offers simple tips to make your website faster so that…
 
Many people say that email marketing is dead, when in fact, it's really quite the opposite. Email marketing should be one of the power players of every small business owners marketing plan, and in this episode, Rob brings out the statistics to show that email marketing is still very much alive.Rob Fortier tarafından oluşturuldu
 
Are you looking for an easy way to be more persuasive and catch the attention of your target audience? In this episode, we will discuss the perfect formula for a powerful testimonial video that can help you increase sales. If you want to create awesome video testimonials that will get people's attention and drive more sales for your company, then t…
 
Writing can be tough, especially if you don't have a plan for what you're going to write. Rob shares his 7-step process to write blog posts, articles, emails and social media posts quickly. Websites mentioned in the episode. Quora.com AnswerThePublic.com Grammarly.comRob Fortier tarafından oluşturuldu
 
Want to stay at the top-of-mind of your local business prospects? Without a doubt, retargeting is where it’s at! In this episode, Clarence discusses how local businesses can use retargeting to stay in touch with prospects, nurture relationships, and get them to buy from you instead of the competition. If digging too deep into digital marketing tech…
 
Content is king! But what local business owner has time to spin out massive amounts of content for blogs and social media on a regular basis? In this episode, Clarence will uncover how you can turn one piece of content into many useful pieces with The Repurpose Machine. No, this isn’t actually a machine, but it is a content strategy to maximize the…
 
Are you doing all you can to be THE authority in your local market? It’s time to ensure you stand out from the competition. In this episode, Clarence will show you how to use a simple FAQ/SAQ framework to meet your customers where they are, establish your credibility, and prove yourself as the expert in your local industry. By answering frequently …
 
Is your small business website more like an online business card than a sales-conversion machine? It’s time to change that! In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Yo…
 
No business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization ti…
 
After a year like 2020, we could all use some predictability in our businesses! In this episode, Clarence breaks down the details of implementing Ryan Deiss’s Predictable Selling System—a foolproof marketing strategy that generates and automates consistent customer conversions. If you are tired of going from one marketing tactic to the next, hoping…
 
Are you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much…
 
For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it. In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging fo…
 
You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact …
 
Have you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media? If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in…
 
Is your small business doing all it can to protect you, your team, and your customers from infectious disease? In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither …
 
It's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet. But here's the thing no one is telling you. Lead magnets aren't enough anymore. In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen n…
 
Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best pract…
 
Before doing business with a new company, do you check who they are? Do you care what they stand for? Of course, your whole website can exude how nice you are. But your "About page" is a prime location for showing you're a good egg, and thereby increasing sales. In this episode, we'll discuss the most common mistakes that slaughter your likeability…
 
Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: "Why aren't people buying?" You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with …
 
Does your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort? In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.…
 
Is your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhanci…
 
We may all be ready to say good-bye to 2020, but is your business ready for the new year? In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to ove…
 
Looking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional l…
 
In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. No…
 
In this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also …
 
In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business’s reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation an…
 
In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren’t sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of …
 
Double-double toil and trouble… Are you looking for creative, low-cost Halloween marketing ideas for your small business? In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small b…
 
Are you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season. Inside you'll learn... A two-step sequence to getting your audience excited and ready to buy. How to get your prospects to purchase immediately without having to…
 
In today’s episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. Here are some of the fascinating things you will hear in this episode: Simple ways to get good results with do-it-yourself photos. Proven techniques to project a natural smile. How to take great profe…
 
In this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work and what you're trying to get done in your life. Inside you’ll learn: The first step to time management. How to intentionally manage your work and life The most common myths and misconceptions about gett…
 
In this episode, Michael Cooch and I discuss how to clearly define your Vision, Mission, and Purpose so your team can remain focused on where you are going and how you will get there. This engaging conversation with Michael Cooch reveals: The difference between each statement and how to craft each in a way that gives your team the greatest motivati…
 
In this episode, we will discuss the single most significant lever that you can pull for success in any advertising campaign. This tactic has worked for years, no matter which trends or changes have occurred. Inside, you'll discover: Why it is key to increasing ad conversions. The critical components that you need have in place before you launch an…
 
In this episode, we will discuss a simple process where you can be everywhere, you and your business, and the one type of content that is essential to dominating your local market online. In this episode, you'll discover: · How to boost conversions and sales using content that you create just once a month. · A specific content distribution strategy…
 
In this episode, we will discuss the overall impact that market research can have on strategic decision making in today’s business landscape, and why market research is absolutely critical to local business success. Listen here to discover the most effective ways for you to find out what your competitors are up to and how you can beat them.…
 
In this episode, Clarence talks with Tyson Reuer to uncover the strategy and system he used to generate over 100 new 5-star Google Reviews within months of setting the goal. Google is by far the most important review site for most local businesses. Getting as many 5-star Google reviews as possible is an important business strategy and can be the be…
 
In this episode, Clarence talks with Joe Hart of Purteq Oklahoma to discuss decontamination and long-term surface protection for local businesses. This episode with Joe Hart reveals: The biggest myths out there when it comes to disinfecting your business and protecting your customers and employees from germs, viruses, and bacteria? Common mistakes …
 
In this episode, Clarence talks with Shelley Cadamy about how she helps entrepreneurs and leaders holistically evaluate their organization to quickly zero in on opportunities and issues, create a real-world plan, focused on long and short term goals, and ensure their goals are met.Clarence Fisher tarafından oluşturuldu
 
In this episode, Clarence Fisher talks with Cynthia Stewart about how business owners and leaders can establish an innovative work culture that delivers high employee engagement and exceptional results by helping everyone on their team to lead from their strengths. Listen now for insightful ways to accelerate your leadership growth and team perform…
 
Feeling well and enjoying good health is essential to living your best life. If you suffer from back or neck pain, headaches, or other maladies, your life is put on hold. Through his successful family-centered chiropractic practice and his own health journey, Dr. Travis Ring is uniquely qualified to help people find and conquer the sources of your …
 
In this week’s episode, we talk with Eric Kehmeier, Chief Executive Officer of Integrated Business Technologies (IBT), which helps small to medium-sized businesses in Oklahoma align their technology with their business goals. Eric provides insight into building and developing the infrastructure needed to provide enterprise-level IT support and solu…
 
In today’s episode, Clarence talks with Evan Uyetake from Trost Marketing about how to use, what's been called, the most reliable small business marketing media-direct mail to drive more leads and sales for your local business. Here are some of the fascinating things you will learn in this episode: Proven strategies to get the best conversions from…
 
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