Expanding an Online Business & Writing a Book with Brett Larkin

Mastering the Business of Yoga

This week on the podcast I am joined by Brett Larkin. Brett is the founder of Uplifted Yoga and the author of Yoga Life: Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos. Her training has set the standard for quality online certification since 2015 and has matriculated thousands of yoga teachers. Brett’s award-winning YouTube channel with over half a million subscribers and Uplifted Yoga Podcast empowers listeners to actively design their lives using yoga’s ancient wisdom. Yoga enthusiasts love her courses on Kundalini, Prenatal Yoga, and the Uplifted Yoga Academy. In this episode, Brett updates us on what she's been up to since she came on the podcast in the fall of 2020, including the shifts and updates that she's made to her business and programs. We also discuss the changing online yoga industry and how that's impacted her business, as well as what it was like to write and publish a book while being a business entrepreneur and mom, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

• Catching up since we last spoke with Brett in Fall 2020
• Setting yourself apart in an online space and establishing a business prior to the pandemic
• How the online yoga industry has evolved over the last few years, and how that’s impacted Brett’s business
• The power of valuing yourself as a yoga teacher and your product
• Tips for executing quality online yoga training
• Harnessing the skill of creating content online
• Writing and publishing a book while being a mother and business entrepreneur

Guest links:

Website: https://www.brettlarkin.com/

YouTube: https://www.youtube.com/@BrettLarkinYoga

Mentioned by Brett - Uplifted Yoga Episode: https://podcasts.apple.com/us/podcast/how-to-get-an-agent-write-your-wellness-book-and/id1097989571?i=1000637658621