How to Successfully Introduce Your New Product with a Soft Launch with Pat Kothe

Mastering Medical Device

İçerik Patrick Kothe tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Patrick Kothe veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

3y ago 31:23

MP3•Bölüm sayfası

Soft launches are an important tool when introducing any new product to the market. In this episode Pat discusses why you do a soft launch, what you are trying to learn, some key issues related to the types of customers who buy in the early phases, and setting expectations. He shares why Key Performance Indicators are important to establish up front, best practices for conducting a successful soft launch, and how what you learn in this phase prepares you for a successful full launch of your product.

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