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İçerik Envoice Media tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Envoice Media veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Bayesian Thinking & Audience Targeting: Chasing the Inverted Unicorn with Andrew Bloom

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Manage episode 417584818 series 3556548
İçerik Envoice Media tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Envoice Media veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

We are joined by data-nerd and audience marketing expert Andrew Bloom from Neustar's global business solutions. Andrew shares insights on data-driven marketing, Bayesian thinking, and the intricate world of programmatic advertising. The hosts delve into Andrew’s journey from freelance hustler to ad tech expert, providing listeners with a comprehensive look into how psychological principles and data analytics shape modern marketing.

Programmatic Advertising & Auction-Based Marketing:
- Understanding different types of auction mechanics in digital advertising (e.g., Google's non-truthful Bayesian generalized second-price auction).
- The importance of understanding the auction game theory behind platforms like Google, Facebook, and LinkedIn.

Marketing Mix & Bayesian Thinking:
- How Bayesian inference applies to marketing decision-making.
- The role of biases in influencing marketing data interpretation.

Marketing Attribution & Measurement:
- The challenges of assigning credit to various marketing channels.
- Importance of marketing mix modeling (MMM) in understanding channel performance.
- How Bayesian thinking can improve marketing optimization.

Marketing Mix Modeling & Statistical Modeling:
- Utilizing econometric models to measure marketing impact across different channels.
- Creating predictable formats to decompose marketing signals and understand their effects.
-The significance of "sine wave" messaging strategies for better attribution.

Optimization & Channel Interaction:
- The interconnectedness of various marketing channels.
- CRO (Conversion Rate Optimization) as a fundamental approach to improve performance.
- Tailoring media strategies for effective retargeting and brand positioning.

Thank you for joining us at Manipulation Games: Psychology & Marketing podcast. Tune in for a data-packed conversation that will change how you approach marketing strategy!

  continue reading

10 bölüm

Artwork
iconPaylaş
 
Manage episode 417584818 series 3556548
İçerik Envoice Media tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Envoice Media veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

We are joined by data-nerd and audience marketing expert Andrew Bloom from Neustar's global business solutions. Andrew shares insights on data-driven marketing, Bayesian thinking, and the intricate world of programmatic advertising. The hosts delve into Andrew’s journey from freelance hustler to ad tech expert, providing listeners with a comprehensive look into how psychological principles and data analytics shape modern marketing.

Programmatic Advertising & Auction-Based Marketing:
- Understanding different types of auction mechanics in digital advertising (e.g., Google's non-truthful Bayesian generalized second-price auction).
- The importance of understanding the auction game theory behind platforms like Google, Facebook, and LinkedIn.

Marketing Mix & Bayesian Thinking:
- How Bayesian inference applies to marketing decision-making.
- The role of biases in influencing marketing data interpretation.

Marketing Attribution & Measurement:
- The challenges of assigning credit to various marketing channels.
- Importance of marketing mix modeling (MMM) in understanding channel performance.
- How Bayesian thinking can improve marketing optimization.

Marketing Mix Modeling & Statistical Modeling:
- Utilizing econometric models to measure marketing impact across different channels.
- Creating predictable formats to decompose marketing signals and understand their effects.
-The significance of "sine wave" messaging strategies for better attribution.

Optimization & Channel Interaction:
- The interconnectedness of various marketing channels.
- CRO (Conversion Rate Optimization) as a fundamental approach to improve performance.
- Tailoring media strategies for effective retargeting and brand positioning.

Thank you for joining us at Manipulation Games: Psychology & Marketing podcast. Tune in for a data-packed conversation that will change how you approach marketing strategy!

  continue reading

10 bölüm

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