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Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton
Manage episode 412611934 series 2829175
İçerik Charlotte Ellis Maldari tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Charlotte Ellis Maldari veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients.
Resources mentioned in this episode:
- Emma on LinkedIn: https://www.linkedin.com/in/emmasexton/
- Emma’s website: https://www.emmasexton.com/
- Lead Flow Sprint: https://kaffeen.club/lfs
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <
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