Rose Mills-The Aha Moment That Has Made The Difference, Episode #6

Intentionally Overheard w/Robert Ginyard

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Rose Mills is a corporate exec turned entrepreneur, and the founder of Rose Mills Influencer, LLC, a social media agency, helping solopreneurs and small business owners get clear on social media strategy: a strategic roadmap that helps to elevate brands from ordinary to extraordinary on social media.
Rose and I caught up to talk about:
1. Pursuing dreams and goals
2. Operating in your life's purpose
3. Embracing the little kid in us in order to make us fearless
You can follow Rose at:
https://rosemillsinfluencer.com
https://www.instagram.com/rosemillsinfluencer/
You can follow Robert at:
https://www.instagram.com/robertdibidibi/
https://www.instagram.com/dibidibination/
Rose Mills Bio
Having spent 15+ years working with national businesses building strategic brand partnerships for brands like Target, Walgreens and Olay, Rose had her ‘aha’ moment to start her own business while on a flight to San Francisco to meet with a large client. Realizing she was missing yet another wedding anniversary, she knew it was time to go out on her own.
Simultaneously and unbeknownst to Rose, she had also built her own personal brand, on social media. She decided to take on her biggest challenge, to become a distance runner, to support her father’s journey, as he was about to take on the biggest challenge of his life. Fighting stage 4 prostate cancer. Led by her tagline, "I run for my Dad - #StrongLikeBull", she built a community of runners, and prostate cancer patients and families from all over the world who shared in her journey, and eventually became an advocate and champion for ZERO - The End of Prostate Cancer, a nonprofit organization whose mission is to end prostate cancer.
After realizing she was telling a story on social media, she knew that was where she wanted to focus her business. But where was the need? With small business owners. Women especially. All have beautiful stories, all share similar journeys to becoming entrepreneurs and are the face of their businesses. But small business owners also don’t have the advertising budgets that national brands and businesses have, to reach their target audiences. But what did they have? The incredible power of a platform that allowed for ORGANIC marketing...SOCIAL MEDIA!
It’s her mission to help female solopreneurs feel comfortable and confident appearing on social media as the face behind their business, with a voice that represents the very essence of their brand; to attract, engage and and build trust with a loyal community who who will find value in who they are and what they offer.

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