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Ep. 63 - Disrupting Business As Usual For Good with Daniel Flynn, Thankyou Co-Founder
Manage episode 419237034 series 3449551
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In this episode of the Intelligent Performance podcast, Daniel Flynn, founder of the social enterprise Thankyou, discusses the power of purpose in business and its profound impact on innovation and growth.
He shares insights on the concept of 'intelligent performance' and how consideration and well-designed strategies are crucial for sustainable success.
Flynn also delves into the challenges and lessons learned from Thankyou's journey, including the decision-making process behind product development and market strategy.
The conversation touches on the importance of authentic storytelling in marketing, the effectiveness of unrestricted funding in philanthropy, and the critical role of purpose in driving meaningful change within industries.
00:00 Introduction to Intelligent Performance
00:38 The Essence of Intelligent Performance with Daniel Flynn
01:35 Purpose-Driven Business: A Deep Dive with Thank You's Founder
04:06 Reimagining Consumerism: The Thank You Story
06:53 Challenges and Innovations in Purpose-Driven Business
14:42 Navigating the Complexities of Purpose and Profit
27:57 Marketing for Good: Strategies and Moral Dilemmas
31:42 Navigating the Nappy Wars: A Market Disruption Story
33:16 The Crowdfunding Success and Market Entry
37:07 Strategic Shifts and Sustainable Growth
47:42 The Power of Unrestricted Funding in Philanthropy
56:46 Reflecting on Social Media's Impact and Purpose-Led Companies
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