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Dr Sunny Dhesi - 'The challenges of choosing & using clinical software in aesthetics' #227
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Episode 227 hosts Dr Sunny Dhesi, a General Practitioner from Rutland, UK.
In this episode we cover one of the most commonly asked questions amongst injectors - what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software.
We discuss:
- Sunny's background
- What 'CRM' means
- Why clinics need a clinical software system
- Why choosing a system is so difficult
- How the marketing of software doesn't always equate to the reality of using it
- Why there isn't a perfect CRM software
- How and why injectors often ignore the business side running their clinic
- Why understanding a patients journey is so important
- Learning how to interpret the back end of your CRM data
- Trialling software before commiting to it
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