Advocacy Strategies in B2B marketing with Robyn Hartley

Innovators Can Laugh

Send us a text

No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com
I sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing.
Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results.
We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success.
Whether you’re looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.
Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...