242. Ron Belldegrun, Co-Founder & CEO of ByHeart

Fitt Insider

Today, I’m joined by Ron Belldegrun, co-founder & CEO of ByHeart.

Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula.

In this episode, we talk about the company’s next-generation infant nutrition platform.

We also cover:

• Infant formula’s food security problem • ByHeart’s commitment to nutrition research • The importance of owning end-to-end manufacturing

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ByHeart’s Website: https://byheart.com/

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Chapters: (00:00) Introduction (01:49) The journey to innovate infant formula (04:04) ByHeart founding story (06:14) Building a better infant formula (09:23) Launching during a nationwide shortage (11:36) Expanding supply chain while ensuring quality (13:42) Educating and market penetration (17:07) The role of seed oils in infant formula (20:53) Ongoing research and innovations (26:57) Business model and growth strategy (31:53) Future roadmap (36:09) Conclusion