Artwork

İçerik Firebrand tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Firebrand veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !

How to Create Corporate Messaging

42:33
 
Paylaş
 

Manage episode 444516573 series 3511536
İçerik Firebrand tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Firebrand veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, we’re exploring the importance of a unified brand message to strengthen marketing efforts and ensure resources are being used effectively. We also discuss the actionable steps you can take right now to build a brand architecture that resonates with both internal and external audiences.

Morgan and Chris discuss:

  • The “messaging architecture”, or the different components that make up corporate messaging.
  • Breaking down the 3 D’s of developing corporate messaging: discovery, development, and deployment.
  • Involving key stakeholders fosters a shared understanding and ensures that the brand message aligns with the business goals.
  • Critical success factors when it comes to developing messaging that works both on paper and in practice.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Shop our merch! Use code ‘fire8rand’ for 50% off

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED:

TechCrunch

Send us a text

  continue reading

73 bölüm

Artwork
iconPaylaş
 
Manage episode 444516573 series 3511536
İçerik Firebrand tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Firebrand veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate messaging!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, we’re exploring the importance of a unified brand message to strengthen marketing efforts and ensure resources are being used effectively. We also discuss the actionable steps you can take right now to build a brand architecture that resonates with both internal and external audiences.

Morgan and Chris discuss:

  • The “messaging architecture”, or the different components that make up corporate messaging.
  • Breaking down the 3 D’s of developing corporate messaging: discovery, development, and deployment.
  • Involving key stakeholders fosters a shared understanding and ensures that the brand message aligns with the business goals.
  • Critical success factors when it comes to developing messaging that works both on paper and in practice.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Shop our merch! Use code ‘fire8rand’ for 50% off

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED:

TechCrunch

Send us a text

  continue reading

73 bölüm

Tüm bölümler

×
 
Loading …

Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.

 

Hızlı referans rehberi

Keşfederken bu şovu dinleyin
Çal