Measuring your SEO results w/ Maeva Cifuentes, CEO @FCM

Executive Conversations

“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.”

Welcome to the 2nd episode of The SEO Growth Podcast! This week we’re joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your SEO results.

We talked about how too many people consider SEO or rankings as the end goal, rather than a means to an end. The goal, she explains, is increased revenue—and SEO helps us get there.

A common misconception is that you can use trackers like Hubspot or Google Analytics to measure how SEO contributes to revenue and call it a day. Maeva explains that you need to use other tools, such as business intelligence apps, to get the full picture.

Another overlooked fact is that last-touch data doesn’t tell the whole story—nobody lands on a page and then immediately commits to a million-dollar piece of software. You also need to look at first-touch or assisted conversion data because it tells you how and when customers started interacting with your product.

A common question we get at FCM is: how do I know SEO is working for me? Or more crucially: what do I do if it isn’t working? We break down key metrics like relevance and search volume and things to keep an eye on like correct indexing and search intent.

So tune in now to find out how to correctly measure your SEO results and let us know your tips and tricks in the comments!

In this episode we talk about:

• SEO results
• Sales touchpoints
• SEO strategy

Timestamps:

00:00-04:00: The SEO Roundtable

04:01-06:07: The end goal of SEO

06:08-12:14: How to track SEO results and the associated revenue

12:15-15:10: The critical touchpoints for measuring SEO success

15:11-19:21: How to know when your SEO strategy is working

19:22-24:59: What to do if your SEO strategy isn’t working

25:00-27:00: Wrap up

Connect with us on LinkedIn:

Mila: https://www.linkedin.com/in/miladibella

Maeva: https://www.linkedin.com/in/maevaeverywhere

Join the Flying Cats

Still feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change 👊

Follow Flying Cat Marketing for more SEO strategy and content advice from the agency that helped Hotjar, Mixmax, and ActiveCampaign drive more revenue from organic traffic in a sustainable and predictable way.

Website: https://www.flyingcatmarketing.com/

LinkedIn: https://www.linkedin.com/company/flying-cat-marketing

SEO Roundtable: https://flyingcatmarketing.com/seo-roundtable/

The SEO Growth Podcast: https://flyingcatmarketing.com/blog/podcast/