#90 - 6 Social Media Trends For 2022 (And How To Use Them)

Digital Marketing Made Simple with Jennie Lyon

Social media is more than a media channel, it's a medium for emotional connection and connection between a brand and its customers. The right tone of voice and sincere empathy can have a powerful effect on customer satisfaction, loyalty, and advocacy. To build emotional connections with their audiences, businesses must reflect the culture of their customers.

By the end of 2022, social media will change the way consumers think about brands — allowing brands to be more inclusive, authentic, and transparent. In today’s episode, we look at 6 Social Media Trends For 2022 (And How To Use Them)

What you will learn:

1. Giving Tuesday: Social impact campaigns are more powerful than ever and are rapidly gaining the attention of consumers and businesses alike. Be one of the first to join the trend of socially conscious companies.

2. Be Authentic: Show your audience what you're really like. Let them into the real world — even if that means sharing the real you.

3. Social Media As Customer Service: In the near future, social marketing will be about relationship-building, one customer at a time.

4. The Rise of Social Media: This year, we will see more brands using shoppable features on all platforms.

5. LinkedIn Creator Mode Takes Center Stage: LinkedIn is about to launch a short-form video for its Creator Mode, an in-app tool that allows you to make professional videos for your business and product marketing.
   
6. Storytelling: YouTube’s Greatest Secret - Pair storytelling with videos, and you have the future of content marketing.

Links For This Episode:

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