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How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!
 
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show series
 
Jennie Lyon dives deep into the world of marketing your business and into the cracks of your marketing plan to figure out what commonly goes wrong when planning a marketing campaign, and how you can focus your attention on specific opportunities to make sure your marketing campaign does what you’re hoping it will do! In today’s episode, “Not Sure W…
 
Jennie Lyon takes the mystery out of cultivating your email lists and explains how you can generate new leads by curating your subscribers’ experience with every email blast you send out! In today’s episode, I explore cultivating your email list and why it’s such an important tool for growing your audience and business! What you will learn: Email l…
 
Jennie Lyon lays out the facts about the value of sales funnels and why you need to create a clear, concise path from interest to purchase for your potential clients and buyers! Learn how to remove the obstacles to purchase that are in your clients’ way and make it as easy as possible for them to commit to purchase! In today’s episode, Jennie expla…
 
Jennie Lyon explains the value in creating and maintaining an effective schedule calendar to both curate your attention toward all of the important corners of your business affairs, and also reveal opportunities to shift necessary but time-consuming tasks to a dedicated digital marketing team so that you can focus on your most favorite parts of run…
 
Jennie Lyon takes the anxiety out of planning your social media content with the help of her editorial and social media marketing calendars. By committing to one new piece of content per week, you’ll transform your engagement and see exponential growth across your social platforms! In today’s episode, I am going to show you: Why Editorial & Social …
 
In this new era, business owners need to be aware of the many stages their business may be in and of what it is they need to use. Cold emailing has been called spam in the past, but it is crucial for any business that needs to get attention or expand. It works because readers have control. In today’s episode, I am going to walk you through the proc…
 
Who doesn't want to make money while you sleep? I mean, we all do. There's nothing more rewarding than waking up, checking your phone, and cha-ching - you've got more money in the bank! I've been using passive income strategies for years, and I've found that products are an excellent option. However, if you don't take some necessary steps, your pro…
 
In today's digital times, customers can gain information on any product they want. Therefore, it becomes essential for businesses to understand buyers' persona and their journey to deliver informative content that can assist them and establish an authoritative position. But for this to happen, a successful content marketing funnel is necessary. In …
 
Blogging is one of the most popular ways to make money nowadays. In this new era, everyone and their mom seem to be starting a blog. But it's not as easy as it seems. One popular way bloggers make money is by displaying ads or products they believe in on their blogs. However, it's difficult to keep this kind of business going. To either monetize a …
 
Social media is more than a media channel, it's a medium for emotional connection and connection between a brand and its customers. The right tone of voice and sincere empathy can have a powerful effect on customer satisfaction, loyalty, and advocacy. To build emotional connections with their audiences, businesses must reflect the culture of their …
 
Organic social media is any social media without advertising. This means that people only interact with the audience, growing a following on social media networks. To do so, you need to establish a content strategy that focuses on creating and promoting posts engagedly. You are your own best tool for organic growth. How? 92% of people trust peer re…
 
LinkedIn is one of the most powerful free tools on the web. It's a great way to network, get noticed, and meet new people. But it's only as good as its profile. You can't update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone els…
 
Webinars are a useful tool of any thriving company. They're not only important for future seasons of business but also the current one. Why? Because once your audience gets through your webinars and finds them to be informative, they are bound to look at your business and brand as an authority in your field. This means that from this point forward,…
 
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what? One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… c…
 
How is conversion related to ROI? As we all know, conversion is a key driver of ROI for your business. Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to launch the perfect funnel. Since the customer journey has changed many times since online marketing …
 
Launches are a big part of any successful business strategy and can be risky, but they're worth it in the end. It's understandable to be disappointed if the launch you were planning for months didn't go as planned. It happens to the best of us. The good news is that even the most aspirational business gurus and leading lights of entrepreneurship ha…
 
CLV is a metric for understanding your customers. It predicts how much net profit your relationship with a client can bring to your business over a period of time. Increasing your business' CLV might be as easy as changing your billing cycle from monthly to yearly or as tricky as completely revamping your customer service and support procedures. Al…
 
We are all the main characters in our own stories, and your customers are no different! When you take time to understand your ICA's needs, wants, and preferences and use this to shape your marketing efforts, you build a level of trust and rapport with your audience that will prove invaluable in the long run. A customer-centric marketing strategy ma…
 
Every user has their pain point, and they're looking for products or services that can help them address that pain point. If you make the right first impression, you can convert your lead into an actual customer. But, and this is very important, your efforts to build relationships with your leads don't stop there. This is where you start to nurture…
 
When it comes to marketing, sometimes it feels like you're invisible. You've invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren't converting. Marketing is the secret sauce that attracts your ideal client and gets them coming bac…
 
It’s time to improve your business and ensure you hit your goals for 2022. Make a plan, get to work and figure out how to reach your goals in the next 3 quarters. With so much change in the industry, it's hard to know what works and what doesn't. But if you make time for innovation each quarter, you're sure to stay relevant. That's why it's importa…
 
Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core business. If you're not careful, though, you can easily transgress the unwritten laws of social media, and that will cost you time a…
 
Many people are navigating their business through what has become known as the "new economic landscape." Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity - but it doesn't mean you can't make lemonade out of these situations! While many busines…
 
If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer's block consistently, luckily writing content is easier than you think. It's like riding a bike. Once you've got a system, you'…
 
Facebook is king. But, don't take my word for it; just ask someone if they have a Facebook account. The chances are that they will say "Yes!" Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. So I know you can see the opportunity here. So, let's talk about ads! What used t…
 
This year, many people are struggling to get their lives back to normal after the COVID-19 pandemic disrupted almost every aspect of our daily lives. Make this the year you put your money where your mouth is. This holiday season is an excellent opportunity for veterans and newbies alike. Whether your business is large or small, you need to be prepa…
 
As business owners we often feel like we do not have enough time in the day. Personally, it isn't easy to accomplish my work goals and personal aspirations if I don't manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you're reading this, then the chan…
 
The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around New Year's, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you can be proactive about it to ensure that your company is ready to go for the busy times. Of cours…
 
The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can't ju…
 
Apple has done it again with their privacy updates and the iOS15 update; this now affects email tracking and how email marketers communicate with audiences. So, as an email marketer or interested SME business leader, what do you need to know? Think about it, today our phones have more information on them than what most of us keep lying around the h…
 
As a busy entrepreneur, you know that delegating tasks is the best way to grow your business, but then come the daunting questions: How do I find someone reliable? What if they don't have the skills or experience to get the job done right? Where in the world do I even start to hand things over? Trust me, I get these questions from entrepreneurs all…
 
Do you find yourself scrolling past articles with titles like "7 Ways to Increase Your Email Subscribers by 20%" or "How to Gain More Followers on Social Media" because they all say the same thing? You're not alone. It's called list fatigue and it'll ruin most of your marketing efforts if left unchecked. List fatigue happens when people are over-ex…
 
When growing your business, probably the most vital component, second to, say, your product, is your clients. Where would you be without them to market and sell to? If you're going to develop a regular relationship with these lovely people, you're going to have to onboard them! But does that mean personally interacting with each and every one of th…
 
The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it's not shocking to learn that Facebook use has continued to grow since 2019. Its userbase has grown more than 12% to over 2.8 billion users monthly in the past two years! That's roughly 59% of…
 
The marketing game has come a long way since its humble beginnings. Commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing that you need a marketing strategy and enacting a marketing strategy are two different matters. I want to show you how …
 
Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketi…
 
As a business owner, you know you gotta' hustle to keep it all going. There's so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one's that you don't …
 
Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users. 2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospe…
 
I have a theory that only a few digital marketers out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients…
 
The first time I speak with a prospective client, they usually bring up three things: copywriting, social media, and websites. And that’s totally fine! Those are three of my most popular services. But as we get deeper in conversation, it often begins to dawn on them that’s only the tip of the iceberg when it comes to using a virtual assistant at yo…
 
Time flies, but especially on social media! What’s new on social media today is old news by tomorrow, and the developers of these platforms know that. That’s why they’re always working to introduce new social media features to keep their users engaged. It can be a lot of work to keep up with the latest social media news, and if you’re a busy small …
 
Here is something that I hate to admit (even to myself): I can’t do everything myself. As a small business owner, it’s taken me years to realize that working all the time isn’t an option. I’ve needed to create healthy boundaries and strategies that allow me to get all my work done while also leaving the office at the end of the day. Today, I think …
 
Making a big change at your small business can be scary. That’s one of the reasons why so many small business owners just keep plowing ahead with “what works” rather than making a change that could dramatically benefit their business. There are too many unknowns! That’s one of the biggest reasons why more people don’t make use of a virtual team. Br…
 
I love/hate vacations. On the one hand, I know that I need occasional breaks to be at my best. On the other hand, I can’t stand the idea of not being at the heart of my business! It’s taken me years to learn the secret of being able to take a vacation, and funny enough, the “secret” was right in the name of my business: VIRTUAL ASSISTANT! In this w…
 
Nowadays, I jealously guard my email address. There is nothing worse than getting your personal email clogged up with spam, so I tend to keep it as private as possible, and I know I’m not alone! So, how are you supposed to get your audience to sign up for your email list if they don’t want to share their address? Easy! You use a lead magnet! In thi…
 
For a small business owner, customer engagement is paramount. You must forge strong personal connections with your clients to build up your business. You also need to reach out to potential new customers to show them that you’re an expert in your field. What’s the best way to do both of these things? With a webinar! In this week’s episode, I’m goin…
 
As a digital marketing expert and virtual assistant, I can’t afford to get writer’s block. And yet… it happens! It happens to everyone! And let me tell you, there are few things more annoying than staring at a blank screen, knowing exactly what you WANT to write, but can’t seem to get the words down on the page. Well, in this week’s episode, I’m go…
 
For some people, spring cleaning is something they look forward to every year. I… am NOT one of those people. Frankly, I’m usually so busy that tidying up almost always gets put on the backburner (thank heavens I have VAs behind me to keep everything organized in the background)! But every now and then, some things DEMAND to be tidied up. And one o…
 
I honestly think that the best thing I’ve done for my business in the last few years has been starting my podcast. At first, I was nervous about it. After all, I’ve been doing a blog since 2014, and that was going perfectly well. Why start a podcast? I’m so glad that I did, because it’s enabled me to connect with my audience like never before, open…
 
How often do you check your Instagram Stories? Personally, I find seeing those stories at the top of my account almost irresistible! If you haven’t started creating Stories for your small business yet, what are you waiting for? It’s a fantastic way to connect with your followers! The time-sensitive nature of the stories drives people to watch them …
 
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