#84 - Launch Failure? 6 Things To Do When Things Don't Go According to Plan

Digital Marketing Made Simple with Jennie Lyon

Launches are a big part of any successful business strategy and can be risky, but they're worth it in the end. It's understandable to be disappointed if the launch you were planning for months didn't go as planned. It happens to the best of us. The good news is that even the most aspirational business gurus and leading lights of entrepreneurship have experienced rejection and failure and managed to bounce back.

There IS a silver lining in this story. Today, let's look at six of my favorite tips for planning, managing, and bouncing back from launch failure to success:

What you will learn:

1. Solve a real problem: Businesses must solve actual problems if they want to succeed. Why? Because trying to solve something that doesn't exist is pointless.
2. Social proof for the win: Don’t underestimate the power of social proof. Social proof is essential in the launch process — and there are plenty of ways to incorporate it into your strategy.
3. Build anticipation: Start building your audience and connection with them from the moment you start working on your product or service, and it will better equip you for a successful launch.
4. Timing is everything: Keep up with your deadlines, work hard, and make sure you’re launching before your competition.
5. Post launch follow-up: Capitalize the cash infusion window after cart close for those one the fence buyers.
6. Show up for the experience: The journey is achieved during the launch experience. Show up positive and take away all the good, and bad, lessons to learn.

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