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The Secret to Success with AI? Building the Right Marketing Organization
Manage episode 446346558 series 3527281
İçerik Mary Dooe, Greg Stuart, and Rex Briggs tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Mary Dooe, Greg Stuart, and Rex Briggs veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results.
For Further Reading:
Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd
Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next
Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI
https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H
Listen on your favorite podcast app: https://pod.link/1715735755
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