Terry Roach: Building Ontology-Based Enterprise Operating Models – Episode 179

Content Strategy Insights

Terry Roach Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all stakeholders can consult. We talked about: his work as the founder and chief product officer at Capsifi how they do business enterprise modeling how business modeling helps businesses develop a holistic understanding and dynamic representation of their enterprise his definition of an enterprise ontology: "a conceptualization of a business, a common, universal model" the importance of enterprises having an operating model the role of a knowledge graph a framework that he uses which grew out of his academic work that accounts for business capabilities and value streams and tracks customer journeys how he measures the success of his work the challenges he has overcome in helping businesses develop a mental model of a business operating model his observation that the work to generate the operating model for any one business can almost always be used as a template for any business in its industry the extent of work that goes into the development of an enterprise ontology how his work as an enterprise solutions architect exposed him to the need for the work he currently does his belief that "the combination of knowledge graphs, enterprise ontologies, and AI can really bring the future and the potential to the enterprise." Terry's bio Terry Roach is the Founder of Capsifi and lead architect of the Jalapeno business modelling platform. He holds a PhD from the University of New South Wales where his 2011 thesis developed “The CAPSICUM Framework”, a semantic meta-model for the design of strategic business architecture. Connect with Terry online LinkedIn Capsifi Video Here’s the video version of our conversation: https://youtu.be/Y9LEciiNTQE Podcast intro transcript This is the Content Strategy Insights podcast, episode number 179. Any reasonably complicated product that you buy, like a car or a washing machine, comes with an operating manual, a comprehensive representation of the product that helps you understand and use it. Many enterprises operate without that kind of comprehensive understanding of their business. Terry Roach has developed a framework that helps organizations holistically and ontologically understand their business operation and all of its moving parts. Interview transcript Larry: Hi, everyone. Welcome to episode number 179 of the Content Strategy Insights podcast. I am really happy today to welcome to the show Terry Roach. Terry was the CEO, he's the founder and now chief product officer, at a company called Capsifi down in Sydney in Australia. Welcome to the show, Terry. Tell the folks a little bit more about what you do there and what Capsifi does. Terry: Hi, Larry. Thank you so much. I'm really pleased to have this opportunity to chat with you. Capsifi, we're a software business down in Australia, a startup about 10 years old now. Hard to call us still a startup. We do business enterprise modeling. We help organizations bring together all the fragmented information that explains how a business functions, tie it all together, and give them a live, interactive, dynamic representation of the business operation in such a way that there's a common conceptualization of what the business is, how it's performing, where there are opportunities to optimize, and really drive an innovation and transformation agenda for an organization. Larry: That's it, because every organization in the world seems to be in a perpetual state of adaptation and advancement and change and transformation. The way you just said that, it sounds like you're talking about capturing all the busin...