Understanding Behaviour wiith Vic O’Farrell

Consumer Friend

Release Date: 13 Jan 2025

Host(s):

• Adam Carter
• Louise Baxter MBE (LouBax)

Guest(s):

• Vic O’Farrell – Behavioural and Personality Expert, Founder of Queen of Behaviours

Episode Summary:

In this episode of the Consumer Friend Podcast, Adam and Louise are joined by Vic O’Farrell, also known as the Queen of Behaviours, to delve into the transformative power of DISC profiling. This personality and behavioural assessment tool can unlock insights into how we communicate, work, and build relationships.

Vic explains the four core DISC traits—Dominance, Influence, Steadiness, and Compliance—and how they impact our daily interactions. Whether you’re trying to improve workplace dynamics, enhance customer relationships, or better understand yourself, DISC profiling offers practical, actionable benefits.

Listeners will learn how understanding behavioural styles can lead to stronger teams, more empathetic communication, and personal growth. Vic also shares how businesses can use DISC to improve team performance and create more meaningful customer interactions.

Key Takeaways:
What Is DISC Profiling?
DISC is a behavioural profiling tool that identifies four key traits:

• D (Dominance): Results-driven and action-focused
• I (Influence): Energetic and people-oriented
• S (Steadiness): Supportive and stability-focused
• C (Compliance): Detail-oriented and analytical.

Vic provides a deep dive into how these traits manifest and how they shape our behaviours.

1. Why DISC Matters
   By understanding DISC traits, individuals and organisations can improve communication, foster collaboration, and resolve conflicts more effectively.
2. DISC in the Workplace
   Vic highlights how DISC profiling can help leaders and teams adapt their styles to create more cohesive, productive work environments.
3. Self-Awareness and Personal Growth
   DISC isn’t just for organisations—it’s also a tool for self-discovery. By recognising your own strengths and challenges, you can better understand how to interact with others and thrive in your personal and professional life.
4. Get Your Profile Done with Vic
   Interested in exploring DISC for yourself? Visit Queen of Behaviours to book a personalised session with Vic.

Resources & Links:

• Queen of Behaviours – DISC Profiling with Vic O’Farrell
• Consumer Friend Website – For more consumer tips and resources.

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