80 - Case study: Using a white paper to build brand credibility in a new market

Communication Strategy That Works podcast

Today, I share a case study on how a startup used a white paper to build trust in a new product.

This is a new format I am trying; sharing case studies. These will sometimes be from me, like today, and sometimes be from guests as well, hopefully. I’d love to know what you think?

Today’s case study is all about when you are new to the market and you need to convince people to buy from you, even though you don’t have a track record. You might be a new company, or you might have developed a new product, either way, your potential customers are going to have a lot of questions and you need to gain their trust.

I’m going to share how I co-developed a PR campaign using a white paper to help a housing sector startup attract customers.

Let’s dive in!

Links mentioned in todays’ show:

Intelligent Conversation

The White Paper featured in today’s episode (which has been turned into a ‘guide’).

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