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Making the Most of a Climbing Gym Retail Space – Brad Werntz
Manage episode 375292596 series 3454588
İçerik Climbing Business Journal tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Climbing Business Journal veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Retail plays a key role in most gyms’ day-to-day operations, while also being a visual component of the facility, so today's conversation is all about gym retail: what sales strategies work well, what doesn’t work so well; what sells, what doesn't sell. We speak with Brad Werntz, President of the two Boulders climbing gyms in Madison, Wisconsin, both of which have retail components. As a longtime gym operator and former sales representative for various climbing brands, Werntz has seen the business value of a well-managed retail area, as well as some potential pitfalls to avoid. Our host is John Burgman with music by Devin Dabney, and sponsors Strati and Essential.
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