189. Add “ONLY” to your price tags and when setting big goals for yourself

Business Buyer Diaries: the Reality Before, During, and After

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Ever felt like your goals are just too lofty, like climbing a financial Everest without a sherpa? Join me as I share a game-changing perspective that's transformed my approach to ambitious goals and intimidating price tags. By slipping the simple word 'only' into the conversation about costs—whether it's a house, a program, or a membership—we can flip the script from daunting to doable. It's not just about the price; it's about the immense value you're receiving in return. Prepare to shift your mindset and start seeing your financial objectives not as towering giants, but as milestones waiting to be conquered with confidence and clarity.
In our latest episode, we don't just talk numbers; we dissect the psychology of pricing and value perception. I'll walk you through real-life examples, from property hunting to pricing strategies for our programs, to demonstrate how a mental tweak can make all the difference. It's about understanding the true worth of what you're getting and why the price tag, when viewed through the lens of value, starts to seem almost inconsequential. No guests, just us, as we navigate the fascinating connection between cost and value, and how to make that price tag feel like the bargain of a lifetime. Get ready to embrace the power of 'only' and rewrite your relationship with your financial milestones.

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